Around 40 percent of the weight lost on a weight loss shot comes off as lean mass. Coach Brian works that number in this follower Q&A and pairs it with the habits that decide whether a man holds his result. He is a coach and not a doctor, and the me…
Saturday pancakes with the kids and a Tuesday with a 7:30 client call are not the same problem. Coach Brian gives each morning its own breakfast and ties them together with a single protein target. Episode 70 has the full ingredient list and the mac…
Researchers overfed a group by 1,000 extra calories a day for six weeks. Most gained six or seven pounds. One person gained barely two, because his body burned the surplus off through movement he never decided to make. Coach Brian opens episode 83 o…
Most men can name the exact moment their week turns. It is the pantry at nine-thirty, or the open fridge at six o'clock with four people waiting on an answer. Episode 82 takes six of those moments apart and hands each one a response you can run this…
Sarcopenia is the word for what the scale keeps hiding from you. Coach Brian pulls the numbers on how fast muscle goes after 40 and lays out the protein and training that slow it down. Episode 81 also covers a nursing home study that resets what mos…
Coach Brian opens this round table by handing every man the same choice. You are carrying a hard either way, so pick the one that pays you back. Episode 88 is the live session from inside The Call To Rise, covering the language men use about their c…
Coach Brian joined Chris Nicol on the Racket Athlete Podcast for a full conversation about fueling a racket sport after 40. He covers calorie needs, protein and carb targets, electrolytes, and what to eat during a match. The numbers hold up for any …
The power rack is bolted into his kids' play set. Brad Leeman wanted his training to happen where his three children could watch it rather than somewhere they never see. Episode 85 walks through what that looks like across an ordinary week. Brad Le…
Andy Shepperd designed one pair of custom Nike shoes for a girl named Kylie Rose Jacobs before her surgery in Cincinnati. That pair turned into Project Outrun, which now works with pediatric cancer families in over 400 hospital systems. Andy joins C…
Coach Brian holds every man in his program to four daily targets before anything else gets touched. This round table is him working those targets through one man at a time, from step counts and calorie math to the fiber question that trips up almost…
Jeff Weiss was 48 and about 226 pounds when he signed up for a two month running class. Nine years later he finished a full Ironman at 57. He credits two things that rarely sit together, urgency and patience. Jeff Weiss weighed about 226 pounds at …
Rion Westfall audits companies for a living and has done it in 15 different countries. On episode 94 he brings that hunt to mindset, expectations, and the way a driven man spends his week. Coach Brian pushes each idea back toward food, training, and…
Cliff Beach went in for a physical and came out with type 2 diabetes, high blood pressure and high cholesterol. The plan he was handed was more medication and no path out of it. On episode 41 he tells Coach Brian Parana what he did with that. Cliff…
Six men sat down with Coach Brian for a Wednesday round table in July. One of them had come home from an eight day trip weighing the same number he left at. Episode 136 is that call, recorded start to finish. A Call To Rise round table opens with w…
The strongest man in the room is often the one running on empty. Mista Yu has coached men for 30 years and puts one problem above all the others. Men believe they can do it alone and it has disastrous results every time. Men over 40 collect acquain…
A man with an actor's jawline stands in front of a stack of tires under a countdown clock reading four hours left. It costs $19 to claim your spot and 2,000 men have already joined today. Neither number is real and the man may not be either. A fake…
In October 2025 a video circulated that looked like Oprah Winfrey sitting with a man presented as a doctor. She never made it. The bottle it sold ran over $300 and got pitched as a cheaper stand-in for Mounjaro. Three questions catch a fake supplem…
Aunt Sally sets warm rolls on the table and three of them are gone before the meal starts. That moment repeats itself twelve different ways between Thanksgiving and New Year's. Episode 26 names all 12 and hands you the plan for each one. Most men o…
Men over 40 send Coach Brian Parana the same questions by DM and email all year long. On episode 40 he answers 26 of them out loud, from night eating to what an A1c of 6.5 means. The last six are the ones most men avoid asking anybody. Coach Brian …
Hope is not a health plan. Most men wait for the right time, for motivation, or for a scare big enough to move them. Episode 39 lays out six strategies for the man who would rather lead his health on purpose. Hope is not a health plan. A year turns…
Marcus looked at a Fourth of July family photo and did not recognize the man standing next to his wife. He had been carrying 35 extra pounds for five years and calling it busy. That photo sent him to the doctor, and his labs came back with an A1C of…
Nicky Billou walked into a weekend retreat ready to punch a man he could not stand. That man asked him one question that ended two years of a stalled divorce. On episode 135 he tells Coach Brian why a man over 40 needs other men around him. Men ove…
Nate ate ice cream every single day for five months and lost 23 pounds doing it. He is 45, works in tech, and calls dessert making an art. He turned down a GLP-1 and brought his blood sugar under control without one. Nate lost about 23 pounds in fi…
On July 19 Coach Brian pulled the health questions men his age were typing into Google and went looking for the research behind each answer. Some of the loudest answers do not hold up. One of them traces back to a study of 28 men that was later retr…
