Brian Parana
CEO l Head Body Tranformer
Brian Parana is a men’s health coach with 23+ years of experience helping busy professionals improve their body, energy, and day-to-day habits while still leading at work and at home. His coaching is built around practical nutrition, training, sleep, and accountability, with a plan tailored to the person in front of him.
Over the years, Brian has helped thousands of clients through his work as a personal trainer, CrossFit gym owner, and online coach. He has also coached an Olympic silver medalist, a 2-time Olympian, and a CrossFit World Champion.
Brian is the host of the Driven For Health Podcast, where he shares real-world strategies for men who want to feel strong again and stay consistent without making health a second job.
He’s also the creator of The Call To Rise, a 100-day fat loss experience for driven men who want to drop 20–30 pounds, boost energy, and rebuild confidence through strength training, personalized nutrition, and high-accountability coaching. Many men join because their blood pressure, cholesterol, or blood sugar is heading the wrong direction, and they want a clear plan that fits real life.
Brian is married to his high school sweetheart, Amber, and they have four kids. Their family has traveled to all 50 states and 4 continents, with a goal to reach all seven.