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March 12, 2026

Why Ages 40-60 Can Be the Most Challenging Years for Men: Albert Butler - 90

In this episode, Albert Butler, Father of 4 and CPA, shares his journey of understanding the connection between health and wealth.

He discusses how life transitions can be challenging, especially when health issues arise, and how these moments can lead to a stronger sense of purpose.

Albert introduces the "thesis of life" framework, which helps clarify goals across health, relationships, and finances.
He explains how using tools like SWAT analysis can identify strengths and weaknesses, building a solid foundation for the future.
Personal stories, including a health scare and lessons from his father's passing, shape his perspective on longevity and purpose.
We discuss the five essential areas of enterprise: leadership, operations, sales, IT infrastructure, and accounting.
Mastering these areas is crucial for anyone looking to achieve sustainable success.
Albert emphasizes the importance of strategic delegation and using technology, including AI and social media, to advance goals.
The episode highlights the importance of having a clear purpose and maintaining open communication within family and business.

Whether you're a business owner, a father, or someone committed to improving your life, this episode offers practical steps to help you navigate aging, achieve longevity, and create a meaningful legacy.

If you're ready to strengthen your health, family, and finances, this episode is for you. Listen in to gain insights that can help you shape a better future.

You can find Albert Here:

Social MediaLinkedIn: https://www.linkedin.com/in/butleralbertInstagram: https://www.instagram.com/albertbutlercpaYouTube: https://youtube.com/@albertbutlercpaFacebook: https://www.facebook.com/profile.php?id=61577977890720Also, your copy of the book is on its way.

Here is the link:LIFE: Truth, Love, Loss, Success, & Failure: Quotes & Advice from a Father to His Kids to Win in LIFE (LIFE Series Book 1)https://a.co/d/06o6XVqj

The Call To Rise is a 100-day Fat Loss Transformation Experience designed for driven men ready to get back to a healthy body, boost their energy, and lead as a powerful man.

If you are struggling with some form of chronic illness such as high blood pressure, cholesterol or even Type 2 Diabetes - this program is designed for you too.

Through a proven system of strength training, personalized nutrition, and radical accountability, you’ll drop 20–30 pounds and rebuild confidence from the inside out and even improve chronic illness issues. It’s more than a fitness program, it’s an body transformation experience with a Brotherhood of like-minded men committed to showing up, leveling up, and leading in a body they are excited about.

This is your wake-up call to rise.

www.thecalltorise.com

Want help applying this to your own health, weight, energy, or lab numbers?

Coach Brian Parana offers Health Hot Seat coaching segments for men who want a clear next step with nutrition, fitness, weight loss, blood pressure, cholesterol, A1C, or daily consistency.

Learn more about The Call To Rise, a 100-day coaching program for driven men over 40 who want to lose weight, improve their health, and rebuild confidence:

www.thecalltorise.com

To connect with Coach Brian:
brian@brianparana.com

Disclaimer: This podcast is for education and coaching support only. It is not medical advice. Always work with your physician before changing medication, treatment, or medical care.

Welcome to Driven for Health podcast episode 90. And on today's episode, I have Albert Butler. This guy is busy. Capital Busy. He's got four kids just the same as I. He is a owns and is partner of a CPA firm. So, this guy is leveraging not only his health, but his wealth. and he's creating financial stability for a lot of men uh such as myself that are interested in wealth creation.
And we're going to go into that, a man's legacy around health and wealth and what that actually means for you. You'll have some actionable tips and tricks and takeaways from our conversation. But I really want you to dive into the story of where Albert's at and where I'm at and identify yourself in this journey of making sure that you have wealth, but in many different facets from, of course, monetarily and you don't have to work until you're 80 or something, but also in what wealth means for your family relationships and your own personal health. Albert,
welcome to our conversation. Brian, I will tell you that your intro is A1. That's amazing. I really really thank you so much for crushing that just now. Um, and and for your audience, I I hope that as we talk and we can resonate um from the perspective of those needs that men need. You know, I think that's a critical piece of it.
And I say men first because the men is that leader of that family because that's critical for everyone to try to lead off and be able to handle that that position because also what men and family need and the wife needs and the woman needs all those are very very critical across the board to properly identify.
So I hope this conversation can resonate. You know one thing about me I'm extremely relentless and once I set my mind to something I am dialed then because I want to give give give in a very powerful and passionate type of way. So thank you Brian for that intro. Yeah, definitely. Definitely. And that's what I noticed on our pre-in.
We talked prior to this conversation here. And I knew you were hot to trot and ready to share some really good things and get men to take action for themselves most importantly, but then those people around them because it matters. And if you don't have those people around you, if you're not leading them, then you're you're going to be sad and lonely. That's it.
And it's going to cost a lot of time, energy, and money if things break down once you separate and and we don't want that at all. That's right. What is one powerful takeaway that guys need to listen into for our conversation? >> I I would hope that your audience can truly dial in on on what I call the thesis of life.
Now, what does that really mean? Well, um you have to document both written and internally your who, your what, your when, your where, your why, your how. document these things down and when you do you'll be amazed at what jumps off the paper because it's a very personal process you what you would go through it's a framework that I call as well the oneword SWAT where you take the time and identify a strength a weakness an opportunity and a threat to who you really are that's your current state so I would love for the men on that's
listening to this call right now sit down get a piece of paper out make it personal do your do your thesis of life and really identify who you really are. >> Ah, that is so powerful. I have a training that this totally reminds me of. I call it the vision cast. It's something I did way back in 2015 when I was separating from the gym owner lifestyle for five years.
That was my identity. I was a CrossFit business owner and then I was parting ways with that that model of operating and what am I going to do next? Am I going to sell Direct TV in Sam's Club? [laughter] >> Right. >> No way. I I I quickly passed on that opportunity really quick and I realized I have to figure this out and I have to understand, okay, what is it that I love doing? What am I passionate about? How do I serve the world best? And the last what since 2015, so that's 11 years I've been solo on help coach thousands of
people all over the US and beyond. And the vision cast starts to identify who you are, what you are, why you are doing it, and it allows you to start to fast forward into what it is that you want to create. If anyone's interested in vision cast, just email me brianbriana.com and I'll send it over to you.
And but you literally need two plus hours of just isolation and focused effort on it. So I love that. That is a strong start because if you understand your purpose and your why, then you could put passion behind it and everything else goes and falls along with it. Now, in our prior conversation, we talked about some of the things that start showing up in for men in their 40s through 60s, and I was like, "Oh my gosh, we definitely have to share this with the guys listening in.
" So tell me, tell paint the picture for what these guys are actually living in and starting to feel those different types of pressures showing up in their life. Now, >> you know, Brian, I can't paint that picture without giving a real story, and I'm going to be real personal with your audience. >> Good. >> My father died in 2015, >> and I made it an effort to pull myself together and give his eulogy.
as I gave his eulogy and I was drafting of what I was going to say, it just really just hit me like a t ton of bricks. Like between 40 and 60, life really takes place. Life really happens for you, men, women, who humans, the human experience really kicks off and you better be prepared for it. So, as I documented it and I started writing and I and I I pulled myself up and I walked up to that stage and got in front of that podium and stood in front of an audience of of I don't even know how many people. And I passionately told
them that when you turn 40, certain things start to change in life. Hopefully, you still have your health and you're still strong at 40. But you going to start to notice that your your parents are either getting they're they're getting older or they're leaving you. Your children, they're getting older and they're getting ready to leave off and go off and to either college or join the workforce themselves, become adults.
>> They're getting into their real life. You personally are going through things. This is probably around the time between 40 and 60 where you're making the most money you've ever made before and you got to understand how to manage that the right way or you are changing jobs. You're you're starting over.
You're doing a hard pivot because you realize that what you've been doing is really not what you really wanted to be doing and you decide that you want to make that change. Between 40 and 60, those years are so critical. And if you put it in perspective, you live through your 20s and you think you're almost invulnerable.
You get to 30 and you realize, oh, I need to do this life thing kind of the right way. I got to take care of some bills and I probably went got married and got I got a new kid or all life things starts happening a little bit. But then when you turn 40 and you still you can kind of feel on the inside you might be slowing down a little bit and that 40 to 50 window things really start opening up and then 50 to 60 it's like wow you start scratching your head and you start looking back and see how much time how much time has gone past and it goes by
like like that like a blink of an eye >> right >> Brian I'll tell you that that is the window of time that that a a a man really has to bear down on his true foundation of who he really is. And I tell people all the time that when you sew a seed, the seed grows down first, then it grows up.
You have to go down first and have a strong foundation. Because when that wind starts to blow, when the turbulence kicks up, when the heartache start kicking in, you got to have find peace in every situation because if you don't, you can definitely wind up going off the rails. So I tell you between 40 and 60 you have to make sure that your foundation is strong.
>> I absolutely love that and I can see that mimicking in my life. When I was 20, the hardest question I had was how far am I going to run today? I was an endurance athlete. I was running. I was doing marathons. Let's do a double workout. Why not? I got nothing else to do. I was personal training and and teaching group exercise at the time. So life was great.
And then I transitioned into [clears throat] actually ownership. So around 2010, I had my almost second kid. By the end in December was my second kid. About 15 months apart, Levi and Everett. Then I got into ownership of business. I was like, "Okay, I need to step up. I can't just be a personal trainer because I can't necessarily provide for my family unless I'm working all hours of the gym that it's open.
" So I'm I'm a shift into business ownership. and from age 25 to 30ish was that was an interesting ride. There's a lot of learning but a young vigor pushing through some of the challenges. And episode I want to say it was 59 I jump into a little bit of some of the the more personal story of Brian through that. Yeah, I was 59 [clears throat] of the personal story of what I went through there.
But then in 30s, I've got four kids and I'm into literally a soloreneur and thinking about actual wealth creation. And at that point, we pay off my wife's college debt. We've got moved into our second house and we're really establishing what life is looking like where our kids are going to school.
We literally moved to get them into a different school district and positioning ourselves for the next decade or 20 years. is basically of getting through that child raring age and it's been really fun. A lot of success travel kids are doing really well in school and thriving in extracurricular activities which is wonderful.
Uh but now I'm 43 and I'm I'm I've got some deep roots but man that wind of job is shaking. >> Oh man. And I feel it in so many different ways from the the current economic and and we'll just say political environment is is turbulent to technology. We're in the state of AI and it is if you're using it and aware I just read read something recently from Steven Bartlet of the diary of CEO that the that only maybe like 5% of the whole entire earth is actually aware and using AI.
So technically I'm still ahead of the game in a sense, but I feel so far behind >> and I have to produce and I have to create and my life has become a content creator in a sense rather than a health coach and I'm just trying to keep up. So I feel the technology piece. I feel that my kids, my oldest is 16 now and he is as as far as my wife's concerned, he's already left the house, right? So, I'm dealing with that and any of the the challenges of taking [clears throat] kids through their teenage years.
It feels like that 10 to 12 age 13 age range, they're turds. They are they're giving a run for your money and pushing and poking and proddding and and seeing what they can get away with. And screens, oh my gosh, if you have little kids, screens are a big issue. And that is a prevalent issue in our household amongst many others of guys that I talk to that have young kids.
How do we manage that? And then we get into I'd like to retire at some point. And but even two days ago, my garage door broke. The spring broke. And next thing you know, $415 later is a service call. And couple months ago, my well pump didn't break. And that was $2,000. Guy was in and out of my house in 30 minutes with a $2,000 check cuz he could sell me.
He could get water in my house in a fast time. So 2K, here we go. So it's like man ownership and responsibility and and wealth creation and providing for my family is feels really hard for me and unfortunately I don't have my father he's not around he's here but he's not involved and so I am solo in a sense I don't have any elders in a sense in my life helping guide or give wisdom or that just the proximity so you you're spelling some of the things that I'm feeling right now and I have to imagine my audience is because I literally talk
to a bunch of 40 to 50 year old guys all the time and and that that's why they're overweight because I haven't been paying attention to their health. >> That's it. Yes. We sacrifice our health. Yep. because of it. Brian, >> everything that you just explained is is is so layered and so real for all men going through this realm that you have to be able to run that football [snorts] and keep your head down and just grind on through it and grind on through it, >> you know, and and I I I tell you sometimes I sit back in my office and I
look out the window with my arms crossed thinking to myself and challenging myself and pondering to myself, am I doing self. >> Am I doing self? >> Because if I'm not doing self, I'm losing my own identity of who I actually am as a person. >> Right? >> When everything that you just explained, those are your responsibilities.
But guess what, Brian? You got broad shoulders for a reason. >> That's right. We're we're we're meant for reasons and and we we we we bear this. But >> let me tell you, and I want your audience to hear this very clearly. >> It's okay to not be okay. Mhm. >> It's okay to need somebody to talk to. It's okay to be open and transparent, right? Because if you hold all of that stuff in, all those worries, all those concerns, anxiety builds up and there's a little something that sits on your shoulder that tells you, "Are you really
good enough?" >> Right? >> Can you really handle this? Are you really cutting it? Are you doing right by your kids? Are you doing right by your wife that you stood before everybody and said that you was going to love and protect for life? [clears throat] >> And if that little voice gets inside your head, it's talking to your soul, Brian.
It's talking to your soul and it's trying to mold your soul a different type of way. So, you have to be strong enough to push that voice aside and say, "I am good enough. I am strong enough. I got this. I was built for it and nobody's going to take it away from me. God wouldn't have put me in this position to champion this effort if I couldn't do it.
>> So, I'm I'm going to push through and I'm going to do it. And I'll tell you, I go a little bit further. My My dad was a real good dude. Uh I to be very honest, he but he he sometimes would tell me some stuff that I wasn't ready for when I was too young for. But outside of that, he was a great dude.
He would he would give me this type of advice when I was younger that [clears throat] I didn't realize how important it was going to be until he was gone because you're right, I would love to be able to pick the phone up and go and and just have a conversation with him, >> right? >> To say, "Hey, how am I doing?" Because he was my gut check, >> right? >> But now I'm my gut check.
>> And I have to make sure that I stay consistent in in checking myself because I'm not perfect. None of us are. And none of us can be expected to be. But and we can go off the rails. But it's okay to give yourself a gut check. And it's okay to have a nucleus of of buddies to talk to. And watch this, Brian. >> It's okay to talk to your wife.
It's okay to talk to your girlfriend. It's okay to talk to that person that God actually put in your life as well, too. Because they're the ones that's going to actually help encourage you, >> right? Help pat you on the back, help pat you on the head and say, "Go get him, Tiger." I tell you, Bram, if my wife just can say, "Go get him, Albert.
" Guess what? I'm going through a brick wall and it's got energy. It's it's it's so real. It's so real and so powerful. So, I encourage even the women that listen to this podcast, understand that you have that that level of of power that you need to encourage your guy >> if you want him to be a great guy because you need him to be a great guy for you and for your family.
Cuz without him, guess what? You're exposed. Without her, guys, you're exposed. >> And that's why that nucleus is so important and so powerful. And I encourage guys, it's okay. It's okay to be open to K be and be transparent. It's Watch this. I'm gonna go once. Let this go. >> Let's do it. >> It's okay to cry. >> Wow. >> It's okay to cry.
You know why? You know what crying does? Crying is a natural release of the body of emotion, both good and bad. And if you hold it in, you can explode. You ever had to pee and then go pee? And how'd it feel? [laughter] >> Like about painful. Yeah, >> it's painful. >> You ever you ever ran and you didn't sweat? Sweating is also a naturally of the body.
It's it's it's part it's a part of it's a part of the system that you have have to have to take place. So gentlemen, men, >> it's okay to cry. It's okay. 100%. >> Uh I love this. I haven't had a good cry in a while. It's been a little minute, but I could feel one maybe coming on. [laughter] But one of the things that you talk about is communicating, being open, and even myself.
I need to do a better job of that of communicating to myself and being open and honest about who I am, what I'm doing, why I'm doing it, because I'm spending a lot of time doing certain things that I think are in the best interest of myself, but also of the sphere of influence. my wife Amber, my four kids, Levi, Everett, Maxwell, and Emmaine, my immediate circle of friends and family, my extended clients, and then everyone that I'm trying to reach out through, say, this podcast, and and I have to make sure that I I have some open communication with myself
about am I actually doing the right things or am I wasting time and energy that is fruitless ultimately. And but then even having conversation with my wife, I could do a lot better of it is is sometimes in this stage of life, you feel like you're roommates and there's not a lot of connection because there not even a lot of time.
She and I are both independent soloreneurs. She has her own travel business, sends people on bucket list trips, but that costs time and energy to have someone plop down in London and then they they shoot out uh through Paris, but they went to Rome and and Athens as well on that trip or something, right? And so that takes a lot of time and energy from her.
And I have to respect that that she has her own career and business and things that she wanted aspiration for herself. But then I have to also assist and help as best I can. whether it's making dinner or changing the laundry or doing handling the garage door and and making sure uh my next one is handling taxes which we'll get to some wealth stuff here at some point.
But yeah, that's on my list of of endlessly what people what will feel like endless categorizations in QuickBooks because that's where I'm at right now. But I need to get that done in the next two weeks so that my accountant doesn't hate me. >> That's it come April. So, I have to think about him, too, and his needs and and all. But I I I feel that.
I I acknowledge that and I I'm grateful that you're calling these things out. Now, speaking of that a little bit further, some of the things that are making you really think about [clears throat] where am I at in life? you you've had a health scare and that has caused real reflection in in you about what you do, how you take care of yourself, how you're spending time with yourself, but your family and and everything else.
>> So, so Brian, um it's it's funny because I've always been a pretty fit guy >> and you know, you think back like high school was yesterday and I was that guy. I played football, >> played [clears throat] baseball, ran track, all that great stuff. and and you you carry that on into into your your next years like I said between you know that that those 20s you're you're like you're invincible you know >> but um [clears throat] and in that process I was always a runner as well too I would try to go out get and get
get some miles in and so I can feel good and and just really felt great in that in that environment but lo and behold as I got older I started to slow down and I'm trying to figure out why and it got to a point where I went from jogging Um, I'm sorry. I went from running to jogging to just walking, not being able to walk upstairs, my calf muscle was feeling like it was swelling up like a balloon on my right side.
Every time I would extend myself or exert myself a little bit too far and I and I would sit back and wait for a little bit and it'll go down. and I try to go back and pursue more and I'll start, you know, we'll put cream on it to try to numb the pain away, take some Tylenol to try to keep on pushing through, >> right? >> But all that stuff wasn't really working and it only got worse to the point where I couldn't even park in the in the grocery store parking lot too far and then walk to the front door of the of the grocery store. And I'm like, this is
getting to be ridiculous. I finally went to a vascular surgeon and they did a scan. Come to find out I had a narrowing order. My main artery in my right leg was was narrowing down and my blood flow um was basically it like 80% clogged, >> right? >> And I'm like where would this even come from? And all he could tell me was potentially is genetic.
And normally my calf was hurting me. But he says that you normally feel the pain one joint below where the problem really is. Mhm. Yeah. Upstream or downstream? And that's just something important for >> anyone listening in is that yeah, my knee hurts, but is it calf or ankle related or is it quad hip related or low back related? Because it might be referred pain coming from upstream or downstream.
And that's important to know, just throwing that out there for our listeners. And a big piece of it too is um vascular related, which was my case. >> Yeah. >> And as I had to go in to go have this surgery, again, it's just very very reflective of we're not going to be here forever. And [clears throat] outside of the physical side of it, the mental side of it, the the the thought process of what am I doing, the the thesis of life like I mentioned before and understanding, you know, what am I really good at? What am I weak at? What's my real opportunity in life right
now? And and what's the threat that I can make sure not going to stop me from doing it? I want to get on the ball in relationship. >> And it was just a lot. I mean, I'll be honest with you, I was terrified going through the process. >> Yeah. Sure. Like, wait a minute here. This is a real issue that complicates my livelihood, my lifestyle, and potentially my overall health and wellbeing.
>> If the And if if the zombies come, I can't run from them. >> Exactly. If it doesn't matter which version of the zombie, you get the super fast ones like World War Z or you get the the Walking Dead ones that are right. You're you're goner either way. >> So, my my my whole prep package had to change, man.
And I had to rethink that as hell, too. [laughter] But it's it's a real thing as as a man. You need to make sure you go to the doctor. That's what I I'm I'm trying to get get here to come full circle. Make sure you go to the doctor. Make sure you're getting your scans. Make sure you're communicating with your doctor as well, too. >> Don't hold that in because if if you're not being exposed and just telling the truth, get that blood work done.
Have your doctor not just run you through it. go look up and see what those numbers really mean for yourself because >> every one of us are truly individuals and when you go to the doctor they look at stuff and it's in ranges but I'm unique you're unique we all unique your whole audience we're unique individuals and you need to understand your uniqueness your puzzle to make it make sense for you so you can make sure you can take care of yourself because you're the number one doctor for you >> that's a real piece of it
>> yeah and you do have to advocate for yourself Because you don't then have to you are in our health care system. You're just another number. >> Just another number. >> That's it. And if you don't advocate for yourself or the the unfortunate 15-minute window that you get with your primary health care physician, then yeah, it's you just get run through the system in a sense or here's here's a pill or whatever. And it's unfortunate.
It's got nothing to do with the doctors. It's got everything to do with how we set the system up in the first place. And that's a whole another podcast that we can we can definitely go into because man I'll tell you audience for us. >> I'm not just a CPA also I'm an auditor and I actually audit healthcare systems and I can tell you a whole plethora of interesting things from that regard.
But just a little piece of of tidbit guys take a notepad with you when you go to the doctor. >> Have your have your questions ready to go because they're busy too. They're busy too. have your questions ready to go and make sure you hit them and get the answers that you need. >> Yeah. Let me see.
As you're doing that, I'm going to find I I had an episode of things to tell. Ask your doctor. Let me see if I can find that episode that I did because I literally had it. Um, so keep talking and I'll I'll I'll bring that up. >> That's That's a huge >> Oh, here it is. It's 40 episode 49. 13 must ask questions to stop getting meds when you go to the doctors so that you can advocate for yourself.
So episode 49 >> is where you can have a a laundry list of questions that you ask your doctor that you go prepared and even to the point of we talk about leveraging technology and AI. You can actually you dump brain dump into Chad GBT and get run your whole health history and your your family genetics and then that will spit out questions that are more pertinent and relevant for you in and of itself to be able to ask the doctor when you go and that could be an even that's a higher level way to have a a better deeper conversation that will actually
advocate for yourself in that situation. And that's what this whole podcast is about is advocating for yourself. So >> you're 100% correct. 100% correct. Brandon, I I'll tell you, I I actually printed out all of my 10year worth of health results, threw it on a scanner, to send it straight over into an AI, and just had it tell me every aspect of what's going on, what I can ask ask pointed questions, right? >> Because I'm a CPA. I'm not a doctor.
I spend my time in numbers and and oh this this is the space that I'm in. Not not in not not in not a doctor to understand all the all the intricacies there but I need to be educated before I walk in the door to go talk to someone who is educated in this space to have an educated and and true logical conversation that can give me results that I need.
>> Exactly. Exactly. Just like me going into my accountant say well what do I owe for taxes like Brian you didn't categorize anything in QuickBooks yet. like, oh [laughter] yeah, I haven't wanted to do that, so I haven't done it, and that's why we're here. I digress. >> I hear a pain in there, Brian.
I hear a pain. We We can transition there and talk about it, but I hear a pain that's in there. >> I If I'm going to be honest here, I took over taxes. I did taxes the first time in my life when I was 41. >> I've never done it before that. My wife said, "I'm done. I'm not doing it anymore." And >> and then she handed it over to me.
And I have just not not the most exciting back-end entrepreneur work. I'd much rather just talk, even having a hard time. I'm I'm I'm trying to actually get a an a a a internship with a student from my alumni at the University of Akran to help create social media content. So, we'll have this episode all chopped up, clipped up, but I'm already like eight episodes ahead by the time I'm ready to post those and I don't know what to post them and and this is interesting and and so where I need to delegate, but I am I'm so focused on my thing. Some people
might be able to see this, but these are just the the images of >> clipped shots for my social reels that Substack did when I recorded myself talking. There's 20. >> I don't know what to do with them. I mean, I do inherently know what to do with them. I need to post them, but >> to post all of those is going to take, I don't know, two, three, four hours.
I'd rather just get on the new conversation and keep moving forward. But that also is a problem of not not harvesting all the the you know the this the the the juice of the lemon in a sense to be able to use it for all the lemonade that it can make and I'm already on to the next lemon.
I barely squeezed the the first one. So uh so yeah, I need to leverage and I need to delegate and and that's some of this year. I I did get an accountant and a financial guy. So I' I've leveraged those and it has saved a lot. We went to an escorp and that saved a substantial amount of money on taxes from LLC. So that was a really good advice and pivot.
But yeah, there's a little bit of pain there. >> I I hear it. And it's not it's not just a pain. It's a strain actually. It's a strain in there. You know, Brian, I I would love to transitioning and start talking more a little bit more business um centric. >> Yeah, let's do it. This is a good transition.
So, we get health and then we need to take care of our wealth and this is why the reason I had you on in the first place is because we haven't spoken about to a CPA or anything about money. That's just sure I like it and I want more of it to live the lifestyle that I want, but uh as far as like education or awareness, I understand money, but as we see the strain of of taxes on my face and my body language here and my language that I'm using with words, I don't necessarily understand it to the degree that it could because I'm so focused on my subject matter
expertise. And so, so yeah, let's transition into why wealth and is important to your health and your longevity as just being a successful provider, successful in life on many different fronts. So, let's take it away. >> Here's where it's very, very difficult, Brian. >> Every word that I hear you saying is that you have a strain in a space that you don't do on a regular basis.
>> Exactly, >> Brian. I can cut my grass at my house. >> Yeah, >> but I don't. >> You know why I don't? >> Me neither, >> Brian. The first time I cut the grass at my house, it took me three hours. >> Yeah. I got two acres here, so I feel you. >> And there was a guy who came by my house and said, "Hey man, I can cut this grass for you and it'll be a reasonable cost.
" I'm like, "Okay, do cut my grass in 40 minutes." Oh, we mine's in and out in about 30, 40 with two zero turns and a threeman crew. >> He brought a team. >> He brought a team with him and knocked it out. And I was so pleased. You know why? Because my time >> needs to be spent on what I do, not the other stuff that I don't do, >> right? >> So, another example, I can change the oil in my car, but I don't >> I don't have time for that.
I don't have the tools for it. I don't want to try to find some way to dispose the oil, none of that stuff. So, I let somebody else do it. And I say all of that because as a founder, >> um, soloreneur is great. Here's where it's not. And I'm going to be very transparent with you. >> You can't do everything. >> You just can't.
You just can't. You're going to have to patch you're going to have to patch on resources around you to make sure that you can still progress and grow and develop and scale. So I have a a framework that I share with all my clients um especially my business clients. It's called the five muscles of enterprise. >> Okay. >> Those five muscles, leadership, operations, sales, IT, infrastructure, and accounting, the heartbeat of it all.
>> Oh, makes sense. >> You have to take time to flex those five muscles so you can make a fist and you can punch the market. If you don't flex those muscles and and and work them to make them strong and you're going to get exposed and the areas that you're going to get exposed in are going to cost you a lot of money of ketchup.
I'm going say of ketchup because >> lost opportunity. >> Lost opportunity. Lost opportunity. And I'm going say it that way because as the leader you need to understand not just what you know but what you don't know, >> right? and stepping back and saying, you know what, I need somebody to help me with operations. I just need it.
I don't I'm not very good at it. I know what I want to do. I have a vision and I have a mission that I want to try to accomplish. So, I have to go and find someone. >> I could have a brand manager. Holy. >> That's it, >> man. Hey, just tell me which way Brian's headed today and we're full go. >> And we're good.
that and and you you you need that person because if you don't have that person, it's all trapped up here and you're trying to get it out and make it happen to be to be functional inside of it. >> Well, you can't do that. You need to have somebody who has a understand sales. If I can make if I can make the the the pin that I want to go sell, but I don't I don't know how to sell it, well, I just went out of business.
>> It just kills it right there, >> right? because we are salesman in a sense but also but I need to be able to market and if I can't market myself properly I can't sell and even if I had someone to market myself and then I can sell and then I can fulfill I'm really great at fulfilling I'm really great at >> doing this this interview and this these podcasts and and creating content but I can't sit back and and post the thing because it takes too much brain wave and >> take too much time 20 minutes to post a
30 second reel like what's going on here like this is I can do it it's not my most favorite activity to do >> and not at all but and and the key part that you just said you can do it and that's that's the part what I was me mentioning flexing those five muscles >> right >> you [clears throat] have to know the components inside the business because even if you hire somebody how you know they're doing a good job >> so you have to be able to understand it >> and then be able to monitor the execution of it and that's when you add
the on top of it or AI tools on top of it. >> Well, you need both all. You need someone that knows how to leverage the AI tools and and that's going to be the next step of what I >> that is the next step cuz I was going to talk about it infrastructure. You got to have that because your data is so important because if you leave that exposed and some and and bad actors are there is very very real. Data data data.
We in a data driven world at this point. You have to be able to control it, protect it, and use it efficiently or you're going to get exposed there too. And then the last one, accounting. >> Accounting is the heartbeat >> of all of this. I have the same money in, money out, >> money.
Accounting is the heartbeat of business and is the key to personal finance success. It is the key because if you don't have an understanding of how the balancing of accounting takes place because it's not just about money it's about transactions >> and then in these transactions equilibrium takes place a balancing takes place equivalent exchange takes place the credit cycle in our whole country takes place because every time I go get a loan there's money I'm going to take and I'm going to in I'm going to invest I'm going to go use for operations and that money that I'm using
also is going to turn into payroll for the people that I'm paying. That cycle has to continue because if it does stop, we stop, our state stops, our government stops, our country stops. Is that important? That money cycle has to take place. So understanding those five muscles of enterprise are critical for any entrepreneur.
And I'm go one step further. They're critical for any person who has a household that they're trying to run because just like you run a business, you're going to run a household. And just like you run your household, you're going to run yourself. So when it all comes back down to it, it's about the individual inwardly understanding where they are.
Again, going back to our original comment, the thesis of life. It all comes right back to that. >> Yep. Now look at that. pulling it all together. Love it. >> What are those five muscles again that we need to be flexing? We got leadership is the first one. >> Number one, leadership. That's the founder. That's the owner.
That's the person who has the vision, the mission, the idea of what they want to go and do. Number two is operations. You got to be able to operate to be able to build, create, and have the product that you want to take out to the world. Number three is sales. You got to have somebody to give that product or service out to the marketplace to see if it's something that the marketplace even wants so you can come back and make it better and then give it back out to make those sales to generate the revenue that you need. Number four, IT infrastructure.
It's again critical to make sure that your system is solid across the board, that you are protected, that you can use your data, to make sure that data can generate what you need on a consistent basis and is readily available to you, and you don't have any bad actors coming in to tamper with that data.
And number five, the one that's passionate to my heart, accounting. The heartbeat of it all. Every transaction, every decision, every opportunity, every move comes through the accounting department because of the equivalent exchange of it all. So all the data, all the sales, all the operations and the vision from the leader comes through the accounting department right back to the middle to make sure the information is being messaged the right way.
I tell people all the time, accounting is the fortune teller. Accounting is the messenger. Accounting tells the story. It tells the past through financial reporting and your taxes. It tells the present through the treasury function for your cash flow to keep your lights on and to make your payroll or even from a household perspective to make sure all your bills get paid. That's the treasury function.
Extremely important. And here's the best one. Financial reporting. I'm sorry. Um FPNA, financial planning and analysis. This is the one that tells the world how great the business is. This is the one that takes the data and be a and be able to take all that past performance and then be able to push it out to tell the world, hey, this is what sales going to be for this upcoming quarter.
This is how we spent the money in this in this past quarter, how we project to spend the money in the next quarter. >> That's the budgeting [clears throat] that takes place. FPNA is so critical. So, in that every aspect, accounting truly is the heartbeat of business and the key to personal finance success. >> Excellent.
[snorts] I I love this uh breaking it down for me. I find that some of my guests are speaking to me. [laughter] >> I am. That's this, you know, technology says that, hey, because we have such great technology, you we're in the same room right now. >> Yeah. Exactly. Yep. Yep. That's why I always joke with people.
I'm not going to two things I'm not doing for you. I'm not going to cook your food. I'm not working out for you. But other than that, it doesn't really matter where I'm at or what I'm doing. We're having an active conversation about your health, your your your body and and your lifestyle. So, [clears throat] this is this is excellent.
What do you have a story that you can drop on us of of a transition that you had from someone that for the guys to resonate that are listening in from some of them are business owners and doing really well. Some of them are business owners and like some of them aspire to be business owners, you know, any one of those tell story that that that would resonate.
I'm sure you got plenty [clears throat] of them. >> Yes. It's it's it's a laundry list of stories, but I'm I'm I'm going to go one step even personal. I'm going to give you my own story. >> Okay. Even better. >> You know, I've been running this ball um going on 27 years now. Yep. >> And the journey that I've gone on, I've been all over the world in this accounting space and learning how much accounting is the heartbeat of business that I have had what I call bought sense where I've had to learn lessons that have cost me a lot of money while at the
same time I've had a a lot of success when I had discernment and decisions that I've had to make when when crossroads came up. And again, all of those um different things came comes back to the legacy that I'm trying to leave um for my family. And I think that's critical and important for all the listeners to understand.
Your why for what you do is the biggest pivot that you're going to ever have in every aspect. Why do you get up in the morning and put your pants and your shoes on according to this world? Why do you work so hard to develop something on a consistent basis? Why do you actually go through all the struggles and stripes and and turbulence that you do? >> Well, it's the human experience [clears throat] is to have the opportunity to leave a legacy.
What does that actually mean, Brian? Well, I have to do this, but from a from a from a Christian perspective, Proverbs 13:22 says, "A good man leaves an inheritance for his children's children." That's a very very powerful statement. >> Yeah. >> Where you're doing what you're doing not for even the people that you're ever going to meet.
You might not even meet these people, but you're still doing it. Why? Because is a commandment. one and two because your legacy on the inside is that you want to make sure you are positioning your family for the next stage. >> Wow, this is good. >> So, I have personally made it my mission to position my family for the next stage on a monthly basis and I encourage all those to do this as well too.
On a monthly basis, I have my entire family do what I call a family discussion. In this family discussion, everything is on the table. Now, who's a part of that? Well, I'm the patriarch of my family at this moment, and I'm a part of for my generation. My children are a part of it.
If um parents are a part of it, and all the aunts and uncles and cousins are all a part of it as well, too, because we're all doing this wonderful thing called living life. And every one of those households has something that they're dealing with that they might not have an answer for. We just talked about it earlier, right? where you don't have a phone call that you can pick up to have somebody to give you a gut check to say what's going on.
>> Where you don't have opportunity to present something on the table like, "Hey, my wife and I are arguing about this and be open to say, hey, you know what, wife and I, we're going to put this in front of the family discussion and see and get and get feedback from everybody else and be okay with that. >> We have teenagers that we're trying to raise and and protect and make sure they're going out into the world the right way.
" And they have all kinds of issues that you and I never had had to worry about. whatsoever. The things that are happening right now are astronomical compared to what we did when we were younger. So all those things go on the table. So on a personal perspective, from an Albert Butler perspective, for me to share to to to give to your audience, I offer to do a family meeting and open it up to the entire family for everybody to have an opportunity to speak in a safe place.
Because that's another thing, too. People feel like they're going to be judged. People feel like they're going to be looked down upon because they're living life. Well, no. There's no judgment here. This is opportunity to talk and to be better than what you were yesterday. That's powerful. And creating that safe space and container for those closest people that you love is really important to be able to allow openness so that they can come to you.
Because if not, you will not know the struggles that they are going through because they're not going to tell you. They're teenagers. They're not. [clears throat] They're teenagers. >> I asked my my my my old my second ever. He's taller than me now. Have to look up to him. He's 6'4. It's like where did this guy shoot up, bro? I was I for for what is it? 13 years.
I talked down to him. Said, "I'm always going to be taller than you." >> Yeah. >> Not anymore. I to him. >> I ask him a question. Oh, so yeah. And I'll ask him a question. and he just blankly stares at me. Just being a teenager. >> Yeah, >> that's it. There's no harm, nothing beyond just God, I just don't want to answer dad right now.
>> That's it. >> And the problem is is they have a coach for a father and I put my coaching hat on a lot when I'm I'm teaching and and sharing life lessons. Guys, the biggest one right now, especially for my oldest to Levi ever, guys, stop living your life 10 seconds at a time. >> Yeah. >> You are purposely getting marketed to to swipe and swipe and stare and swipe and stare and you're going to look up in 10 years from now and realize what did I do with myself? Absolutely nothing.
>> Yeah. >> One of them is watching a show while doing homework. And I'll come in and say, "So, so which one are you doing? are you actually doing your work or are you watching the show because you can't really do well either one of them and then because you're distracted and then he's taught my daughter my daughter does it and she is 10 and she's absolutely horrible at trying to watch a show and do work like basic stuff just like 20 minutes will go by and she wrote five sentences like girl >> we we're shutting this down here you can
listen to music but we need to get the work done and then we can move on to this so it's starting to instill bad habits if I'm not careful and it's our own doing as a society and attention and all this stuff. Oh, going back to even my camera, my phone there, all those clips I'm adding to the noise. Yes, powerful statement.
The noise and I that's another one I shared that's called signal versus noise ratio. You know, how much signal are you compared to all the noise all around you? And there's a there's a ratio to calculate for that, right? Of how strong you can push through situations because >> everybody wants our attention now. Attention attention to I mean everybody's pulling at you at so many different different facets.
>> And if you can't do this to dial in and this and focus >> Yeah. >> Wow. You could be taken off all the time on a consistent basis, you know, and having that north just be to to run through. Yeah. and and you can't because of everybody's talking to you and reaching to you and want you to click this and swipe this and buy this and >> it's a lot. It's a lot, man.
>> I turn it off. >> Yeah. Uh my wife gave me some Bose noise cancelling headphones for Christmas and my birthday is the same time. December 28th is my birthday, so I'm a December baby. I got those and I actually listen almost exclusively to >> Han Zimmer from uh doing just >> cinematic movie music. Yes. >> Batman and Interstellar is a jam and I like Trron 2 a lot.
those type of soundtracks where it's just this this this building this epic this this engaging type of of music and there's no words because I I can't tolerate it because it's distracting now. Whereas in the past I would listen to stuff in words but I can't because it's it's too much. So I just put on this thing on volume 25% so it's just there and it it it with the noise cancelling headphones and that in the background it it literally I can go focus in on what I need to do as Levi would say lock in I can lock in on that to
>> cut out the distraction and stuff. So, you know, there's a there's a neurological study that I was reading about on the your your five senses and and and how it resonates for you for learning >> and how you have to have a mix to make sure that you can truly learn um consistently >> and how patterns create the learning mechanism for you to be able to >> gain something internally and really internalize it to use it from a memory perspective, >> right? And they were saying like sight of course is always is the first one
because we always see things first before we even get to it as the first step of learning. >> But hearing is the powerful number too because it connects on an emotional space. But your sense of smell is the is the one that takes you to a place. >> Yes. So if you go to a coffee shop and you sit in the coffee shop and you're you're listening to a lecture and you're taking notes from that lecture, that is a space to allow you to learn on a hyped up level because the smell of the coffee brings you to the space where you learn
to hearing connects all of the opportunities of of of being able to go deep from an emotional perspective and then your writing is a is a visual and touch connection to write all those things out. It gives that holistic learning experience. And I say all that because you mentioned like how your kids will be doing multiple things at one time, but they're not connected.
And it's a it's a it's a it's a break that's taking place from the sensory aspect of it that if you can pull it all together and read your notes out loud and hear them and then write them out, you'll just be able to learn so much so much better across the board. >> Yep. Yeah. Totally. Even so anyone listening in if if you have a book you need to read then you can >> get the audio book and listen to it while you read it and then you have double connection and then even further now leveraging technology and AI you can
get yourself a a study guide for every single chapter of the book. >> That's right. have it fill in the I would like a fill in the blank chapter by chapter study guide to be able to go through this book so that I can learn it, read it, and remember because learning is just your ability to recall the information quickly.
And the number of reps and and sets you go in terms of learning and being able to soak in all of the the the sensory and the things that we're just talking about allows you to recall things faster, quicker, and easier. And if you're distracted and it's disjointed, then you're not going to remember anything because it was just a a breeze passing by in a sense and you'll you'll forget that.
So, it's interesting, Brian, that that you just used the words reps and sets because think about if you're going to the gym and you got to go lift that muscle memory in and that in that workout movement helps drive that muscle to have a to be able to to tear up in a way that it can be rebuilt the next day to go and try to do it again.
Same thing for your mind. Exact same thing. There's a it's although the the the brain is a big ball of fat, the synoptic nerves of of how everything lines up is the still the same flexing that you need to do to train your brain to have the neural pathways to make all these things come together as well too. So you are 100% correct.
Certain books you can get a book and then get the audio book and then listen to it and then read at the same time and you'll be amazed at how much of it sticks and resonates inside of you that you can recall quickly. Yep. I love that. On episode 85 with Brad, he's a jet fighter pilot that we talked about. He brought up because he also owns Swing Sesh, which is a playground equipment for like your backyard to have for your kids to play on, but then also you work out.
So, it's just this like CrossFit style rack set, pull up wall ball thing and and dips and and and jumps onto the platform and a a rack built into the side. It's really sweet swing sesh. But he was talking about, and I've heard this before, too, is that when you exercise before you go to a learning environment, you actually are even more receptive to learning and and [snorts] and grabbing on to that information, be able to memorize and and recall it a lot faster.
So, this is another recent conversation here that I had with someone that brought that one up, and I hadn't talked about that yet on the podcast, but it's worth referencing. and bringing up in our conversation here. So, you can really stack the deck on your level of learning, especially in our age, a lot of guys might have the mindset of can't teach an old dog new tricks.
And that's just not true. And you need that mind plasticity and that ability to be able to learn at a quick rate now or you will get left behind. And you will be like grandpa here in 5 years that what is this thing that you carry around in your hand? Like I don't know what it is. The I talk to people and I'm connected to the wall, you know.
You're getting left behind here. So that's so interesting, man. Cuz I I'll be very very honest and be open. I was >> so against social media because I feel like it just Yes. It just it just pulls you in and it's so hard to get out. >> But >> being a creator on the other side of it is is is a different it's a different piece because you're putting something out into the world.
>> But the consumption of it, you get so trapped in scrolling and scrolling and scrolling and scrolling. >> In the beginning when everything was really kicking off with social media, um I was so against it. I would not get a Facebook page or none of those. I would not get on it whatsoever. And I would tell my kids and my wife like that thing is just going to ruin your mind.
Talking like oh grandpa that's going to just ruin your mind. You don't need that type of stuff. >> But then I realized that it is the true gateway to the way the world is going now. And as a business owner you do need to be on social media. That's just the reality of things. Yeah. And if you're going to be on it a part of that whole IT infrastructure I mentioned earlier, you need to understand it.
You need to be able to flex it. You need to dig into it and study it to become better at it every single day. So I was getting ready to be that's you got to know it and it's it's going to be a part of your operations and I was getting ready to be that old grandpa but then I realized I had to do a hard pivot and now I am all over social media [laughter] every aspect >> I have learned a lot and I didn't know what B-roll was and I didn't [laughter] know what B-roll is.
>> Didn't know I didn't know but now I know >> how do you do a green screen? >> Yep. That's just common. uh I'm not to the to the knowledge base or the experience of the the more complicated >> uh editing because that that takes a lot more time, energy, and effort and more software and the operations piece and that's where you'd want to delegate that type of stuff.
I can get into my edits app for Instagram and post something up and it it works. >> Um but it's not to the higher level degree. Uh Mr. Bees, you ruined all of us with his high [laughter] his million dollar per video or more. Like, dude, you're ruining it for us, man. >> But, you know, one thing I heard just the other day is that it's not social media. It's just media now.
>> It's just an extension of media and it's your personal brand and it's your ability to develop attention and be able to then turn it into something. And you know who Alex Heroszi is? I follow him for a long time. I even I remembered him from 10 years ago and then he went into some different businesses that weren't so eye-catching and he was in my industry back in with gym launch but then he popped out again a couple years ago.
It's like wait a minute that's the the gym guy with the mustache thing and I remember him and all of a sudden you just can't get rid of him. But yeah, he he talks a couple huge things. the one about the connected to learning uh and to be able to block out a lot of stuff. That's where the noise cancelling headphones and the the quiet music and and being able to lock in there.
That's where consu uh create more than you consume. That's where you see these massive amounts of ability done on a very large scale that he's to be able to do the basics because of those those five muscles. He leads, but he also knows such a significant amount of other things in his his repetituar around his abilities and skill sets and stuff.
It doesn't help that he don't have any kids. I mean, give him four kids, too, right, Albert? And then let's see him slow down. >> He has kids. No, I think he does have kids. >> He does. I don't I don't >> I actually read one of his books and he was talking about either him having I think he does have kids actually. Oh, I don't know because even in his uh Tony Robbins interview that he had recently, there was no reference.
Tony said something about it and there's no acknowledgement of kids. Yeah. Which that in and of itself, you know, watch that was a masterpiece of coaching at a high level in and of itself, but uh I digress on that. But going back to these these five things and it matters around being able to study, being able to learn, be able to and all these things then help us create health and then ultimately wealth.
Uh let's tie back into wealth as we start to wrap up. What are some simple takeaway strategies that maybe you're talking to Brian as a business owner, you're talking to the other business owners because they're really good at what they do, but they might not have some of the understanding of finance, of money, of accounting, and and that's not their strong suit.
So what are some simple takeaways, things that that they can learn and and pull away from our conversation here, >> Brian? So this is the biggest piece of it. One thing about my practice that I truly love and why I do what I do is that I take an individual who has an idea that wants to go do something and I pull them into my office.
I put them on a blackboard and we walk through the wise of why you're doing it. >> Yeah. >> And when you find out the true wise of why they're doing it, then you can really dive into being able to flex those five muscles the right way. The biggest piece of it, people say, "Well, I want to make a lot of money." Okay, why you want to make a lot of money? >> Right? >> That's where the rubber really meets the road and then they have to say, "Um, well, I want to do vacations and I want to do like so you want to have a leisure life then. Is that why you going?" So,
you're going to So, think about it. You're going to put all this effort into something just so you can go on vacation. Well, you don't need to do a business to do that. You can go and just work with somebody and do that. So why are you really >> get a remote job and off you go? You could work in some place and check out sign off and go hang out on the beach for a couple hours >> if that's what you if that's your >> I want to get a business cuz it's a lot it's a lot more work than that >> cuz guess what Brian is you have found
out being an entrepreneur is hard. This is not this this this is if you when you decide you want to do this, you got to have a real strong purpose for why you're going into it because there are going to be days when you know I spend a lot of time just make sure I can make payroll. >> It's huge. >> Yeah.
Yeah. Yeah. That's that's one that that's going to be one reason the for Brian himself, one of the hesitations of moving forward and creating more of those five levers to be able to pull on. And I know I need leverage, but I don't want the extra financial responsibility for other people that I have to take care of.
And next thing you know, I go from making, oh, I can make 10K a month and be just fine to now I have to make 20K a month to make sure I pay bills and and keep decent. Yeah. Yeah. [laughter] Yeah. It goes up from there, right? I mean, you're in a CPA uh thing. I can I can hire out a little bit more, but it honestly I I think about this is if I want someone that's qualified and that will stay with me for a foreseeable future, not indefinitely because that's not what the the job market looks like anymore, but can I get this person develop them and they stay with me a
couple years and they're my right-hand man or their man on the team or a woman on the team. Can I get them to be able to facilitate? I'm going to have to pay. you guys have to pay >> pretty around six figures to to be able to keep that person engaged, entertained, and be able to offer a lot of growth, but then I'm going to get offer so much skill development that they'll leave at some point.
Like, >> it is okay. >> It's okay. It's okay. You know what I do? I I tell folks all the time, I'm not I don't I don't give jobs. No, I don't do that. I offer you a career that has the potential for you to become a business owner. That's very, very powerful. >> And it's powerful because it connects to their why of why they're coming in to come and do this.
It connects with their purpose. It it connects with their walk, their talk. >> And when you when you carve it up that way, >> it's not about the money. And you have to make sure that you remove money from the table in these all these conversations >> because I want your audience to really resonate with this. >> Money is just a tool.
>> Yes. >> To acquire resources. >> That's it. >> Right. >> That's it. And if you are doing something just to make money, you are missing the picture. You are missing you are missing it completely. Because you can make all the money in the world and then one day they can say that fiat currency that you just made is worthless.
A dollar today is worth less is worth more than a dollar tomorrow. That's a fact. You can look at the price of gold right now and you can see how much it is wrapped up compared to the US dollar. >> So don't do what you do for money. Do what you do for purpose. >> Yes. >> And when you do what do when you do what you do for purpose, there's a energy.
There's a brightness. There's a magnetic force that's going to resonate all over you that those same people that you want to come and work with you, they're going to want to come work with you because they're going to see something in you that they want to see inside themselves. And that's what's going to make them want to dive in, roll their sleeves up, and build something great.
>> Yep. >> Remove the money, focus on the purpose. >> Yep. Yeah. I love that. That's what I actually had a conversation last week with the the alumni that the the the one of the the school head director of communications and said Brian has a lot going on. He's got a lot of opportunity to be able to create and create opportunities for the person that that comes on board from just the sheer value.
You saw there's 20 different reels that this person could do something with that were just created and me just talking to myself on my computer. I need something done with those. So, how can you take this information and this content and create something bigger, better to attract the outcome, which is helping people? At the end of the day, that's what this whole podcast is about is attracting the person that I can help.
And I have done it multiple times where they will show up on my door. I heard you on your podcast and I really resonated and and >> yes, >> the outcomes of episode 60, I had three guys during the holidays, they lost 98 pounds through October, November, December in the 100 day call to rice challenge because they heard the podcast and they resonated and they were the right fit for Brian and what he does and how he does it and we made magic together.
And it's not just, oh, I lost it cutting out carbs or something. No, we we we had the holiday cookies and and the the Christmas feast and all that stuff, but we did it in a way that created lifestyle, that created success long term. And so that that's uh that's something that I was describing in that internship process with the the the head lead.
It's like there's a lot of opportunity here doing social medias. I'm running ads. I've got a podcast. I'm doing email marketing. I'm do I've got lead magnets. I've got I've got a lot of opportunity here for someone that is ready to roll their sleeves up and get to it. >> Yes. And I I think I I'll go one step further for you from a from a pitch perspective.
You use that five muscles because you you every every business needs that. And when you put when you plug that in, what it's going to do for you, Brian, is that you get to do what you love to do. You get to have these conversations. You get to help people. >> You really get to help people. You're not worrying about posting stuff and and and worried about the sales side of things.
And what all that stuff should be taken care of by somebody else or some other AI tool to be able to push that for you. And then you get to do what you do best. And that's what's going to grow the business because you're walking in your purpose. >> Yes. I love it. Yeah, I I I feel that quite a bit. I resonate with that undertone.
[snorts] >> Awesome. >> This is this is a good episode. >> Yeah, it's a lot. There's a lot a lot a lot of good stuff. So, everyone listening in, it goes back to tying into the beginning of of health as wealth and it it circles around and and you have to understand your why. You [clears throat] have to understand the situation where you're at in this season of life.
There's a lot of change and change can be for the better and it should be and you should be looking forward to the change of 40 to 60 and life is a journey and if you can then appreciate the journey of what this life is then you have a positive outcome attached to all the challenge and the turbulence and the wind that's blowing and trying to uproot your your whole purpose and and your life and leave it in devastation if you're not careful.
on with weak roots, trees fall over and they crash into houses and such and we don't want that. And taking care of your health is the first and foremost thing that you need to do because you can have all the money in the world and it doesn't matter because you're dead or that that heart attack cost six figures to take care of.
Not necessarily because insurance didn't cover, but the amount of loss, the amount of emotion, the amount of challenge that you have to face for the next foreseeable future could be pretty impacting on the people around you. You have a heart attack and be, you know, paraplegic or something or slur your speech or you can't return to work.
That's a that's more than a six-f figureure loss in a sense. It's significant and and we don't want that. And so I hope that you listening in heard Albert's story and some of the things that we had talked about and how it can get you to do the next thing that's best for you, best for your family. One of the most powerful things you said was the family meeting.
I really liked that quite a bit. Uh and something that I need to consider in mind because our family is busy and we don't have someone else to to guide that. And if we don't slow, my wife and I don't >> show connection and and stability in that and being able to have open lines communication with our kids >> 10 years from now when they're 26 and 25 and 22 and 20, they're going to get slapped around by life a lot more than they necessarily needed to because we weren't able to help problem solve, troubleshoot, or even at the very least
leave an open line of communication so that they know that they can come to us in challenging times and not have shame or guilt or judgment, but be able to accept >> that, hey, I still I love you regardless of whatever you did or whatever's happening, and I'm here to help roll my sleeves up and figure a a solution out.
Very good. What's one parting thing you'd say to everyone, Albert? >> Um, before before I go, I do have to let everybody know I did write a book. >> Oh, yeah. >> Did write a book about all the good stuff. That's right. It's called life. Truth, love, loss, success, and failure. >> Any and all things that what we've casually talked about today, Brian, there's it's coming from it's coming from here. It's coming from my heart.
And when I wrote this, this book is a journey of a 17-year process that I was traveling a lot and I'm flying over the Pacific Ocean. And I think to myself, I just had my my baby girl and I had an 18-month old son. And I'm like, if something was to happen to me, who would be there to give my children fatherly advice? >> And this book is just that.
This is my testament of that. And the book is is is packed with scripture. It's packed with quotes, but it's also packed with stories of how I became who I am today. and at the end of each chapter gives a final advice for individuals to read and is very short and you can take it with you and it can help you govern yourself through every aspect of different parts of life. So it's available on Amazon.
Um the audio book is available as well too on Audible. Um the ebook is available on on on Kindle as well. So I highly highly um recommend it. As biased as I might be, I highly recommend it. So, [laughter] if you like what you heard today, you're going to love life. >> That's awesome. And that's exactly what we want is to love life and experience it to its absolute fullest because you're in the driver's seat and you can make that happen.
That can be your present reality of what you experience every day. Anything else that we need to drop will be in the show notes, links to these things. And anything else? The the the other thing I would say that because life can be turbulent like we talked about. You have to have your own internal motivation as well too.
I don't like to lean on motivation too much because motivation comes and it goes. But there are moments >> when you need to bear down and and grit your teeth and say I can because I will. I will because I can. I don't say can't because I can. >> Right. Right. >> That is a quote that is coming out of the book of life is one that I I created uh from a conversation with my dad and it's one that I want to share with your audience that you can because you will no matter what it might be. Yes.
Love it. Let me wrap on that. If the conversation that we had with Albert and you're a business owner or spying business person that wants to get into entrepreneurship and start flexing those five leadership muscles, reach out. We'll have his website there, social handles, and you can start a conversation with Albert about those different types of muscles that need flexed as well to be able to be successful.
on the whole point of business and entrepreneurship is to create a lifestyle and not just create a job for yourself. And that's right. >> He he clearly exhibits that he knows and understands and has had a lot of conversation with a lot of people over a long time that he can help shape your why into something that's really purposeful that gets you up out of bed and you can navigate the wind because you have deep roots on why you're doing it in the first place.
>> That's right. All right, Brian, we're wrapping up today. Thanks so much for that excellent conversation. I I knew from uh our very first call that this would be wonderful and it's exceeded my expectations. So, thank you so much for your time today and I appreciate it so so so much. And everyone listening in, thanks for listening to this episode of Driven for