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Jan. 26, 2026

Why This Successful Business Owner Treats Health Like a Performance Tool. Guest: James Allen - 52

In this episode of Driven For Health, Coach Brian sits down with James Allen, founder of Profit Your Knowledge, for a grounded conversation about what actually drives performance for business owners, entrepreneurs, and driven men.

This episode is for men who are trying to build a business, lead at work, and still show up at home, but feel stretched thin. We start with men’s health because energy, focus, and stress management determine how you perform long before strategy ever does. We talk about fitness, strength training, nutrition, fat loss, and daily habits that support consistent energy and mental clarity, not short bursts followed by burnout.

From there, the conversation moves into productivity and work-life balance. James explains how poor health shows up as brain fog, short patience, and low output, and why improving physical health directly improves business performance. We discuss how structure, boundaries, and recovery allow men to be more effective at work while staying present with family.

In this episode, we cover:

Why energy and focus are the foundation for business performance
How fitness, nutrition, and fat loss habits support productivity and stress management
The connection between men’s health, leadership, and work-life balance
How entrepreneurs reduce burnout by improving physical capacity
Turning knowledge into digital products instead of trading time for money
Building systems and automation that support long-term business performance

James helps coaches and creators turn their knowledge into automated income with digital products so they can work less, earn more, and build a business that fits their life. Through his work, he has helped countless entrepreneurs move away from constant hustle and design an online business that creates freedom, leverage, and stability.

The second half of the episode shifts into online business and leverage. We talk about YouTube, podcasts, long-form content, email lists, and building an automated business that continues to work even when you step away. This episode connects the dots between health, productivity, and building a business that lasts.

If you care about men’s health, fat loss, energy, focus, productivity, and creating better results in both your work and your life, this conversation will give you a clearer way forward.

Connect with James Allen:

Website: https://www.profityourknowledge.com/
Free Masterclass: Learn the system to sell digital products with automation
https://www.profityourknowledge.com/masterclass
Get 50 done-for-you viral content ideas
https://www.profityourknowledge.com/titles
YouTube: https://www.youtube.com/channel/profityourknowledge
Instagram: https://www.instagram.com/profityourknowledge/

Want help applying this to your own health, weight, energy, or lab numbers?

Coach Brian Parana offers Health Hot Seat coaching segments for men who want a clear next step with nutrition, fitness, weight loss, blood pressure, cholesterol, A1C, or daily consistency.

Learn more about The Call To Rise, a 100-day coaching program for driven men over 40 who want to lose weight, improve their health, and rebuild confidence:

www.thecalltorise.com

To connect with Coach Brian:
brian@brianparana.com

Disclaimer: This podcast is for education and coaching support only. It is not medical advice. Always work with your physician before changing medication, treatment, or medical care.

Today's guest is James Allen, the founder of Profit Your Knowledge. James works with business owners, coaches, and creators who want to build income that is automated and not tied to working nonstop. I feel that one. His focus is simple. Help people earn more while working less so they can get their time back and actually enjoy their lives.
I also like that. What I respect about James and we've already had a conversation on his podcast. It was back in April I believe that that he did not start in the online space focus on how to make a quick buck or you know sell the programs and all that stuff. He actually built his business by studying productivity systems, by leveraging his acquired knowledge and applying those principles to real offers to solve real problems.
And that was what got me to want to jump on James' podcast in the first place. And we had a wonderful conversation and now he is on mine. Through his business, Profit Your Knowledge, his podcast, his YouTube channel, and his training programs, he teaches people how to take what they already know into a digital product that sells without it just constantly selling.
In our conversation, we talk about health, energy, and focus, how that's super important to be able to then create this work life balance. And because just working and working and working is is literally just not fun. Well, welcome James to Driven for Health episode 52. Excited to have you. >> Yeah, dude. I'm super pumped to be here and thanks for the introduction and uh yeah, grateful that I get to be on your podcast now because I loved our episode.
So, >> excellent. Now, I always like to open up with a zinger. Let's hook the audience, right? What's one piece of gold knowledge that you want the guys listening to the show to take away from our conversation? >> That is one hell of an opener, Brian. I'll say um I warned you. >> Yeah.
No, no, it's all good because there's so much that I can talk about, you know, in personal development and business and everything for so long. I guess as a guy, because men listen to this show, it's kind of naturally that we are the providers. And I'm not saying that's always the stay at home dads, you know, which is totally cool. >> They they provide >> in their own likeness.
>> Totally. And like I feel like a lot of guys here driven for health, you know, and driven. It's like I always had the idea cuz my parents were always working that I was like I want to be able to cover for my family if like my girlfriend or wife wants to go pursue her passions and hobbies. Uh I can cover it. And it's like that's fine.
I got the rent or the mortgage. I can cover food, you know, buy us trips and stuff like that and like be there for a family because my parents were always working and I don't have kids right now, but >> um you know it and I I go back and forth with the idea of kids, but um if I had >> four the best advice I can give you real quick is uh four is a lot.
>> Four is a lot. Yeah. I don't know if I would ever do four. Two would be ideal, but you never know. Um you could have triplets or quadrur. [laughter] But anyway, like being able to provide and be like an an icon for your family and um to to be like the leader of the household and to other people and to inspire the people around you.
Like >> I'm a very fit individual. You know, we're going to talk about health today, but I also like pursue my business. And a lot of people around me are like, "Dude, what I seem and I don't put myself on a pedestal by any means. I have things that I want to accomplish, but like um I set an example that like you can do better in your life and you can provide for the people you care.
I provide and me and my girlfriend I pay the rent that we have, you know, and I buy our groceries, we go on trips, like I am the provider guy. Um which is why I want it. It's given her an opportunity to start to like pay off a bunch of debt that she has or like pursue other things that she cares about.
So, long story short or answer short, I think that like it's to be the best version of yourself to provide and to set the example for your kids or your family. And like yeah, I think that that's that's what really fulfills us as men in my opinion. And um >> I think that I I I just know that you can do it.
And I hope by this conversation today that you feel more capable if you're like, I don't know if I can do it, that you feel like I can do it or you get some nugget that can help you do it better. >> Yeah, most definitely. You hit the nail on the head. And that's Brian at his core. I'm a provider. I'm a go-getter. I'm a hustler.
I'm going to do the things to make a great experience for my family and for the people that I impact and touch in my everyday. And and that's what this whole podcast is about. Driven for health. Let's let's be healthy. Let's be fit. But also one of the [clears throat] reasons why I'm having you on is because we can do more and we can do it in a more effective efficient way. And that's what I'm about.
sciencebacked information applied in everyday life and we even get into say business. There are sciencebacked business traits and characteristics and operating systems and such that we can implement to make life a lot easier. Let's jump into health. That was one of the easiest conversations I've had since we had our convers.
I've been on about 80 podcasts guesting and such, but I still remember us talking about working out and CrossFit and all this stuff. How have you been taking care of yourself in the last couple months? >> I mean, I I I wake up usually at 5:00 a.m. >> and I I like waking up early. I was in construction work back in the day before I got into 4 5.
>> I get up at like [laughter] 3:00 a.m., you know, 4:00 a.m. have to drive to San Francisco, which is like an hour away from where I live. uh and work all day, you know, and then I would still go to the gym five days a week doing CrossFit after I got back. I'd take a quick power nap and then go over to the gym.
[laughter] >> Yeah. I was also like 22 or 21 back then. So now I'm 30 and um >> it's >> Yeah, man. I think that health has always been very very important to me. And it's not even like like health isn't just like fit or working out per se. It's also um your mental health which is huge. >> Uh stress levels that you have and there's a lot of determining factors like the career that you're in.
I was stressed when I was in construction. Also, I was like not getting good sleep. I was working a ton. Um >> body aches and pains, right? >> That's a workout in of itself. >> There's a lot to it and like running my business and then exercising. I'm also in a band and that's more of just like my hobby thing.
Like we're not trying to make it big or anything, but like it's a commitment, you know. um still hanging out with my friends and everything too. Like I very much prioritize my health. But yeah, I wake up at 5:00 a.m. I go to the gym. I like to knock it out early because then I have the whole day open for if my friends message me and are like, "Hey, you want to go get dinner tonight or something or some spontaneous thing." It's like I'm around.
I could do it because I already got my workout. I don't want to be a guy who's like, "I still got to go work out, bro." You know? Um, depending on the day though or whatever, sometimes I'll go in the afternoon, but usually I'm a morning guy. >> Yeah. Nice. >> And yeah, like I mean I I am the most fit that I've ever been.
Uh, I'm in a gym. I do CrossFit and the gym I'm at like the coaches are stellar. My friends are super fit. >> Um, I just got a >> I want to say 300, but it was 295 clean and jerk the other day. >> Oh, that's that's impressive. >> I should have put the extra 5 lbs on it cuz I probably could have got it. Yeah, someone should have snuck it in while you weren't looking.
>> Yeah, for real, dude. I was like, damn. But, um, you know, like it's that I'm I'm fast, I'm agile, I'm healthy, I take care of myself, I eat like well, you know, and I have a good body composition and everything. And um yeah, it's just but also it's it's like all that stuff is great, but also I think the stress is just as important, especially when you're trying to be this guy who is trying to provide and set the example that like you take care of yourself, you can um you can accomplish things, you can be strong, you can be helping with
to people that you care about or your community or whatever it is. Um, so yeah, the stress and like that's why I care a lot about working and having like a business where I can work [clears throat] >> right >> in a way where it's like it's not tied to it, you know? I like simplifying it what you're doing.
I'm a fan of striking the stump rather than just whacking at the branches, which a lot of people do. It's like >> yeah, >> spamming sending a 100 messages a day or whatever. And it's like or you could make one YouTube video that you can repurpose and you get a lot more bang for your buck and leverage. Like there there's ways that you can pause, sit back, and think about it.
And for me, like I was just talking to someone about this the other day about how my best ideas and the big breakthroughs that I have never happen when I'm sitting behind my desk in execution mode. >> No. >> So when that >> they happen when I'm with my girlfriend at the beach and we're chilling >> or when I'm going on a walk with my dog or I'm just like >> driving. Yeah.
It's when I'm away from the desk. >> Yeah. Yeah. and that but so many people are just on this constant grind behind the desk, >> right? >> On their phones 24/7 and there's no boredom in a sense. There's no space to even think >> and they get the best ideas when they are away. >> Um so, but so many people are just like in this like I need to grind like crazy and then next thing you know months or years go by and you you're away from your family more or you haven't gone on a date with your wife in freaking how long? uh you guys haven't had intimacy
in forever. Like that's a problem, you know, and all that affects health. So, it's it's more full circle than just like fitness, though. I think fitness is amazing. >> Um, you know, even with CrossFit, like if I'm about to do something that is hard or I'm going to put myself out there in a community and like share something vulnerable about myself and like where my business is at or what I want to achieve or like whatever it is, like putting yourself out there is scary, but that's what's going to make you grow. But like when I'm doing
CrossFit and I know that this workout's going to be freaking 30 minutes of pain because it's a long one or like a full sprint like Fran and it's going to tax my nervous system. It's going to be freaking hard. >> Yep. >> Like >> I can psych myself out and go home or the the timer goes 3 2 1 and it's like >> and then off you go.
>> Just do it. >> So it it helps me mentally perform better in my business too and that's why it's all really full circle. So that's kind of my take on health. >> I love it. So, we've got health in a multitude of ways. One, if someone's newly listening to the the podcast, I actually own two CrossFit gyms. I actually coach CrossFit world champion Betsy Finley.
Took her as a just an average female in her 50s. We started personal training 55. At 60, we I opened up my CrossFit gym. She joined in and we said, "We're going to do the CrossFit Open. It'll be fun. Just sign up." that next thing you know she placed first in the world at age 60. It's pretty wild. So, I I love CrossFit. And even if whatever you think or don't think about CrossFit, if you have a great coach, a great community, and you respect the boundaries and limits and the the rules of engagement, so to speak, around CrossFit, it'll be
perfectly fine for you. And and then it it it's a very potent form of exercise. But we have all sorts of different things. But the main thing is that he lifts weights, that he challenges his cardiovascularism, that James puts himself in a position where he has to work hard. He has nothing else to do but this thing right here, which then equips him for the other challenges that everyone's life is going to give you anyways.
You have my four kids during break. I just got done with break. All four kids are finally at school and I have some bandwidth to do something with it. And so there's there's challenges, there's obstacles and and even in business and we find a lot of people are grinding and they are not focusing on their health. And why I guess what is one tangible experience that you had with health that allowed you to perform better in in in your work or with coaching a client? Um like so so something that's from my health or like >> yeah so I did this thing or I'm taking
care of myself and as a result of example for me is yesterday I worked out and then I got onto a phone consult. I had plenty of energy and guess what happened? it it went favorably and and because I could exude energy because I just moved my body in a way that allowed for that and I created space to stop all of this stuff and then just get back to Brian. Yeah.
You know, for me I wouldn't say it's any like one thing though I've had that same experience that you just mentioned numerous times. Um, I'd say it's more of just the consistency because what I see is there's a lot of guys, I'm sure people listening to this podcast are like they understand the value of health, which is why they're listening to the the podcast, uh, but they're not really doing it.
And it's the consistency of doing something >> and you learn so much about yourself because like even with your business, it's so like there's so much overlap with fitness. Brian, if I'm a new client and I'm 20 pounds overweight and I go to the gym one time every other month, like, am I ever gonna get my goals? >> No.
>> No. >> But if I'm in my business and I only, you know, post a video once every like couple months, am I really going to grow something? No. >> It's the same exact thing. So, I think that you see a lot of growth by being in the gym and being consistent. and you start to like after you go three months or even a couple weeks like you start to feel better and you start to see a bit more like tone around you and you're like, "Oh, wow.
This is actually working." But you have to be consistent. And it's just like there's so much overlap between the consistency of showing up uh in the gym and showing up in your business. And they both go hand inand to your point of like I had a great workout, then I did a consult and it turned into a freaking client because I felt great.
Um, it it's the consistency of doing it and it teaches you a lot more about what you're capable of, what you can do, >> the mental aspect of like, I know this is going to be hard or I'm going to challenge myself and like genuinely challenging yourself with weightlifting. >> Yes. >> Push it. Don't just chill on the elliptical and not exert energy.
Like in CrossFit, it's intense. You have to be intense. >> More intensity you have, the better engine you get. >> Yep. >> The better workout you do. that spills into other things. When it's time to be intense, it's it's time to be intense in your business and like execute uh or in your life.
You um I think that it's it's just more of the compounding consistency over time. For me, like if somebody's listening to this, okay, you know, that makes sense. Um but I'm still not really consistent with my workouts. I go to 24-hour fitness and I don't really know what to do or whatever. Like I say, join a freaking class.
It can be CrossFit or it can be something else. a boot camp. There's an organization. >> Yes. Because when you pay when you pay more to go to a class of some kind, like there's a place called Luma right around the corner from where I live or CrossFit. You go into a CrossFit gym, >> you walk in, they have the programming done.
They're like, "This is what the agenda is for the day." >> Do you freaking do it and you're like, "Damn, that was with the coach, with the people pushing me, with the guy who's like less fit than me, doing better than me. like I want to push harder. Then you end up getting a really good freaking workout in that hour and you didn't have to think.
The hardest part was you just showing up. >> Yep. >> And then it just makes it simplifies everything. Like be in a class of some kind, whether it's a boot camp or whatever. F F F F F F F F F F F F F F F F F F F F F45. That's like a gym. Yep. Orange Theory. There's a client I have John I've actually been working for a while, but he's 61 right now.
He's in the best shape of his life. And we decided a while ago that Orange Theory Fitness was down the road and it was a good place for him. He lost 60 pounds with that and part of our conversation and then also the nutrition and all the other coaching and such that we had done and he's again super fit in comparison and I post about him somewhat regularly and he's on my website but you literally can tell the difference and it's made a huge impact.
Now let's do the the flip side of the coin. Now, we know when we work out, we feel better and we can do hard things, which is just life. What happens when you aren't taking as good care of yourself? How does that show up for you specifically, James? Is it your your energy? Is it brain fog? Is it short patience? Just lack of habits? The business slows down? What What do you see when that happens to you? It's been a while since I've not been consistent, so I have to like think about it.
But I do know that if I even if I don't work out for like a week, like I get sick or something. Um I And not to say like it's all peaches and rainbows when you exercise, like part of exercising is that sometimes you can get injured. Like I go a little too hard in a workout in CrossFit. Um and like I kind of hurt my back a bit or I I really messed up my back last year or two years ago uh because we were doing pausing back squats.
I'm like, I'm a strong dude, you know? I'm like one of the strongest people in my gym. And we were doing pausing back squats for three >> three seconds at the bottom and I did 315 for three reps. >> And um >> that's a load. >> It it freaking And it felt fine in the moment. It was It was badass. But >> that literally messed up my back for a long time where I couldn't even like really work out, >> right? >> Doing like cat cow yoga pose or whatever.
Like >> it hurt and it was I was out of commission for a while. But yeah, it it affects me where it makes me more irritable. I I get stressed easier. Um, you know, yeah, the energy obviously is a big thing. I'd say the biggest things are like irritability or stress for me. Uh, because when I'm exercising, like that's also when I go to the gym in the morning and it's like first thing in the morning.
I'm with my friends, you know, because I have my crew of people there in the morning class, but like I don't have my phone. My phone's off to the side the whole time. I'm just in class and I'm like with my people >> and that's that's like my my little temple that I have there and I get to just like do my exercise, challenge myself, push myself >> and it's it's like me time and I think that's really important for someone like you with like four freaking kids, you know, and then you're trying to run a business too and then you're trying to be there for the family. My buddy has uh
we're going to a Warriors game tonight actually, but he has five kids living in his house and it is chaos in his entire life. And today he's incredibly fit dude. He's helped me level up in my fitness big. His name's Anthony. >> But we were talking about the Warriors game. We're like game playing and stuff and he's like, "Dude, like I just need to do more of this stuff to kind of like step away from like life.
" Cuz when he's at the gym, he's usually coaching and like everything's work for him. So [laughter] >> yeah, stepping away I think is just like so important. And the gym time is a great place to do that. So like when you're in the gym, like be in the gym, be present. Um and that's something big that I've tried to do.
Like when I'm in work hours, like be in work hours. When I'm in family and friends time, I literally have time blocks on my calendar. It looks chaotic, but it it simplifies my life. Um when I'm in family and friends time, like I'm I try and be in family and friends time, >> right? >> You know what I mean? And that's that's really big.
So fitness helps me kind of stay focused better, >> right? Definitely. He schedules his workout. He goes around a group of people. He pushes himself while he's there. Side note about getting injured. People, if you do any exercise, there is a pay to play. It doesn't matter walking. You could roll your ankle when you're walking.
Next thing you know, it swells up for a week. There's a paytoplay in all areas of life. If you want to live and experience the life that you want to have, you have to pay some form of price, time, money, energy, and most definitely effort to develop the skills and the capacity to handle whatever it is that you want. James and I both know that being business owners, and I hope that you listening and know and understand it.
So whether he got hurt in CrossFit or whatever, just want to throw that out the door. It doesn't matter. have been anything. Orange theory, I'm sure people get hurt. They jump. Everyone gets hurt. I mean, whatever. >> And in personal training, my number one rule when I did that was don't hurt the client.
And even though I went way out of my way, it's still something could have happened. It could have had a sore back or a knee or whatever. And it just is part of the exercise game that you sign up for when you do it. It is what it is. So, we shifted a little bit into productivity. That's where I want to start carrying this conversation so that the guys listening are driven.
They do want to have a a lifestyle that they can afford to spend and not work all the time. Same thing here. My family loves to travel. We're going to Machu Picchu in Peru and then we're going to go fish for piranhas in the Amazon River. So fitting since that's my last name. And I am very excited to go do that here in April.
and and I I know that I'll have a season or stint of working a bit more focused so that I can have basically a two week break around there and really check out and enjoy myself. You said we do some time chunks. What are some other productivity hacks or or things that not only maybe you use yourself, but you talk about in your YouTube videos, your podcast, you've had conversations through the countless amount of guests that you've had with their expertise.
And lastly, that you coach to your own clients and help prioritize for them. >> Yeah. Yeah. Um, two things. Time blocking is great. It's not for everybody though, but these two things are for anybody. The first one is getting very familiar with the paro principle or the 8020 rule. >> Yes. Yep. >> 8020 rule. Timeless principle.
It shows up in everything. Uh I just cleaned out my um my drawer like my dresser with all my clothes cuz I had my shirts were overflowing and I literally >> I even cleaned them all out and I had this huge bag of them and I'm like thinking about the prao principle the whole time. Like the prao principle is that 80% of your results come from 20% of your effort.
20%. And you know this like with with health I you told it to me on one of your YouTube short clips yesterday and I gave it a like. I was like, "Yep, this is it." >> Thanks, dude. Yeah. Yeah. But like uh you know, people think that, oh, it's all about fitness, but like 20% of it is is really fitness.
80% of the the the result is really from nutrition. So if you focus on that 20% for a lot of people, it's like I'm working out, I'm walking, I'm doing this stuff, but their nutrition is crap. It's like if if you just focus on nutrition, you probably get that awesome body composition or result that you're looking for. Um, you probably use only 20% of the apps on your phone, you probably wear only 20% of the clothes inside of your wardrobe.
That's the case for me. And even still, I'm still wearing 20% even though I just gutted the thing. Uh, and I was like, I probably don't need this, but sentimental value, whatever. Right? So when you can understand that like okay these are like the few things that are going to get me the best result in this area then that's that's all I have to focus on and >> that is going to help you know what to focus on.
The next one the next principle is is going to help you actually like executing it. Um but this is so big because a lot of people like especially in business you know we're chasing doing all this stuff. For me for example prime example with business is I wanted to grow my business. I was doing the social media grind.
I was I was sending a hundred messages a day. Uh I was posting every single day, coming up with something new every day. And uh it wasn't really paying off for me. But I was also posting on YouTube. I was doing my podcast. Like I was doing everything. And then I did an 8020 analysis and realized that, oh, my YouTube channel and my podcast bring in like the majority of the income.
So I'm just going to double down on that because Instagram and social media isn't really doing much. So I lightly use them pretty much to find podcast guests or like >> right >> nothing really like that to podcasting and my email and the day that or the year that I quit the social media stuff and doubled down on the long form stuff cuz that's what was working for me right >> my business tripled and I made my first six figure year it was like holy crap that worked because I focused on the 20%. So you can do the 20% analysis with
your health, your wealth, and your relationships. Just keep it simple. And a great book to read is The One Thing by Gary Keller. And the whole book is structured really around this one question, which is what is the one thing I can do that if I did this one thing, everything else would get easier or be totally unnecessary.
One thing is like a big domino knocks over all these other little dominoes that you have. And if you could like for some people, they're walking. they're exercising and for your health, you're like, if I just focus on my nutrition, that's the only thing I'm going to focus on. Let's see what happens.
And do a 90-day test with that thing. >> But then ask it like, what's the one thing I can do in my relationships that would make everything else easier or totally unnecessary? Maybe it's just listening to your spouse more. Maybe it's just incorporating one. >> Real quick, let's do a quick time out there.
Make sure you're very clear on when listener mode has to be activated and you don't input insert things. I do it all the time and I always go back on myself to Dude, I know I should not have said anything. I couldn't resist. It was like a layup. No, it wasn't, man. She came in there and swatted that thing out across across the court. >> Just listen.
So, we just want to throw that there. That's like 98% of what most guys need to do in the relationship. Totally, dude. Like, just let them talk, do their thing, you know, like be there to to listen to them and be a safe space for them and not fix it, which is so freaking hard as a guy. But, >> um, that that question, what's the one thing I can do? And I would challenge you to >> to think about one thing that I'm going to focus on.
New Year's resolution, whatever you want to do, but do like a 90-day test. 90 days, just try this out. Y >> it could be it could be that maybe your nutrition's good, maybe you are exercising, but a lot of people if they just incorporate a simple like 30 to 45 minute walk every day, >> that ends up being the thing that sheds a ton of fat for them, >> just adding a bit of walking and adding more steps.
>> Yep. >> So I don't know what it is for you, but you probably know what it is. And just take a time to reflect that. >> So that's the first principle is 8020. Quick uh before we get into second one that I love that the literally that's what I always tell people is what's the next best thing for you to do right now? Oh this that you always have a choice and you can choose the next time to do better.
So what is the next best thing for you to do in this situation that you are in? >> Love it. >> Yeah. And yeah like I love that. What's the next best thing? And also think if I do this one thing is it going to knock over is it going to be like the big domino that's going to knock over the small dominoes. You know if with like in business a simple example too is like if you are still going back and forth in emails >> to book a meeting and then you have to manually go create a zoom meeting and all that stuff like >> that is not efficient. So, a big domino
for you is create a Calendarly event or Acuity where it's a scheduling tool. All you do is copy and paste a link. You've already set up your um your entire schedule based on when you're available and then people can book times that work for them around your schedule. Now, you just knocked over a huge domino.
Saves you time. Um so, the prao principle 8020 rule, that's the first one. The second one is something called Parkinson's law. So Parkinson's law states that work expands to fill the time that you give it. Work expands to fill the time you give it. The best example is when you're in college or in in school and the professor says, "Hey, here's your assignment.
You have um you have three months to get this done." Me, I'm going to take the whole freaking three months to do it because and probably finish it the last night at the last 12, you know, >> cramming done. Yep. cramming to get it done. Um, but if he's like, "Hey, here's your assignment. It's due next week. It's the same amount of work.
Somehow, by the grace of God, you're going to get it done in a week." >> So, if you give yourself a shorter time frame to do this thing, then you're going to get it done. So, that that, you know, that's why I liked you in a 90-day test. Uh, or a prime example of the Parkinson's law in my life is like I love the idea and people are like, "How can you build a sixfigure business working 20 hours a week?" And it's like because I only give myself 20 hours, >> right? I give myself 20 hours.
So if you give yourself less time, you will get more done in that time or you're going to trim away the things that aren't helping you actually get the thing done. >> You're like, "This isn't necessary." Another great book is Essentialism. Um I forgot the guy's name, Greg Qitt or something, I don't know.
But he um that book is awesome. Essentialism. It's all about like trimming the fat, focusing on only what is truly essential, which again is that 8020 rule. It's that 20% that's going to get you the best result. Give yourself a shorter time frame to get something done. And it can be like, I want to get this product launched.
You could say, "Oh, figure it out sometime." But if you say, "I'm going to get it done by this time, and I need to get it done." I had to launch a product one time, and I had like I had [snorts] like a month to get or even less. So, it was like 3 weeks to get it done because I was speaking at a really big event >> where it was prime traffic and I was like, >> I've been pushing this off for so long, but now I have to get it done because I have a huge opportunity.
>> Yep. And I got it done and it started making sales right there. >> Right. >> So, Parkinson's law, if there's a time frame that you can condense and make it real, then you're going to get the thing done way faster. And um you know that's like with your with your work when you have kids like >> I don't have kids force on me.
>> Yeah. Like [clears throat] you have to be intentional about like what is my hour or my couple hours of time that I have and when you're in that time like you got to be focused on that 20% of like this is the thing that I believe is going to actually get me the result and then you learn from there and figure out what the thing really is.
But like >> exactly >> yeah that's that's the way to think about biggest constraint is another way to phrase it too that I my coach has what's the biggest constraint right now for you and then we start working through okay and we go top down for me it's top of funnel and for me it's why I'm doing the podcast and for me it's why I'm posting it's why for me it's why I'm becoming a better understanding of ads and and all these other backend things so that I can create this top of funnel thing and soon as I figure it out
it's easy this podcast for example super easy for me to jump on and do. We're doing a live stream right now for the podcast that'll be released in about a week and a half, two weeks depending on how fast I go, which I'm a fast mover and so I will get a bunch more recorded and and published and but that top of funnel is so important especially going.
So there'll be also times of effort. So James referenced going to the deadline that he had with big talk the speaker situation. So he had to do an incredible amount of effort to get it done. But that's okay because then if you do it right and you follow the 8020 and all these things then you have invested the time, energy, effort, money to be able to then fast forward yourself.
So let's transition into some of the business stuff. So, what what can you bestow on us from the guy that's listening that might be in a 9 to-5 that might have a some knowledge, right, of something that he's passionate about that wants to exit so he can get some of this lifestyle thing that entrepreneurs do have to the other end of the spectrum of the business owner that's been in it for a long time and how do we leverage them as well.
So, we can kind of transition and crescendo now. Yeah. So, both examples you you use the keyword there, which is leverage. Leverage is the key. Um, and that's how I've been able to to hit a six-figure income in 20 hours a week. I know there's people who make more than me. I don't really care. That's what I've achieved. >> James, what about the 4hour work week? Tim Ferrris, it's all his fault.
I read that and then I was instantly hooked. What? What do you mean? You can do this in 4 hours? Holy cow. And it's not really actually 4 hours, but it's the key to the kingdom that you have to figure out how to unlock. And it's not really necessarily going to be four hours unless you're heavily leveraged, but >> I guess there. leverage.
That's so funny cuz I'm in a I'm in a challenge right now and they were talking about >> the 4-hour work week and like making an offer >> and they were like that is why the book the book didn't do so well because it's like about time management. It did so well because it's called the 4hour work week.
So people said my attention >> I want that outcome. I'm going to buy it >> and it's so good. But um >> also everybody who's read the 4-hour work week, not everybody who's read it works a 4-hour work week because of the book. even though Tim Ferrris has been able to do it and he's giving you like a road map, but you still have the power in your hands where you have to do it.
>> So anyway, >> um that does kind of go back into what I'm saying here. Leverage is the key. If you're in a nineto-ive and you got kids and you're like, I got this thing that I'm really passionate about and maybe it's from your nineto-ive, you know, consulting people or working in a gym, maybe you're like, I'm really freaking good at helping people get into shape.
Then um but you also have to work a lot and do the stuff you need leverage. Two things for people starting out that is like if you just focus on this you will create income and it's warm traffic. So you can >> oh yeah >> you can reach out to your warm traffic which are all your contacts, people who know you.
Um that kind like warm traffic just means people who know you but you don't need to necessarily know them. Uh you can reach out to the warm traffic you already have which are like your phone contacts, your uh community, the people like you, they genuinely know you and you know them probably and you can create warm traffic which is like content and growing your audience with content.
Now I will say the type of content you create is very important. If it were me and I were restarting in those shoes, I would make a huge list or whatever list I can of the people that I know and uh I would decide on how I want to help people. If I'm a fitness coach and I'm working in CrossFit gyms and I'm like, I want to help people get into shape, like who's [clears throat] the guy? Is it like men, dad's over 40 who want to lose 20 pounds or whatever it is? Amazing.
And then start reaching out to those guys and just start conversations. And you don't pitch them. You just say, "Hey, do you know anybody who's like >> right >> trying to get into shape, trying to lose weight, you know, as like a dad? They want to feel stronger, better, make a better impact on their kids." And the guy's probably going to be like, "Yeah, that's me." Or they're going to say no.
or I know someone, you know, but you're just putting out those feelers and making that a regular cadence. You don't have to send 100 messages a day, even 10 a day can compound pretty quick. >> Um, >> I had a client named Jason. So, he's really good at futures trading and he's in actually an orchestral musician.
He's a percussionist in an orchestra >> uh in Washington DC. >> Super cool because I'm a drummer, too. and >> he he does futures trading on the side and he's made it like a really good side income as well. So, he just started reaching out to people from his like orchestra stuff. And in literally two two or three weeks, he made $8,000 just by reaching out to them.
>> Nice. >> People who knew him. And he's like, "Hey, do you know anybody who wants to learn about futures trading and like make an extra income on the side?" And they're like, "Uh, yeah, I'm down. I want to check it out." They talked to him. He made him an offer that we put together, made eight grand just like that.
>> That's awesome. >> So, that's one thing is like the power of just reaching out to people that already know you is huge. The other piece is like you need more people that know you, but you don't necessarily need to know them, right? >> Uh, and that's why I would recommend YouTube because YouTube is the best marketing platform in the world >> and it gives you that keyword leverage.
>> Even if you're the business owner who's like things are going really good, you know, we're running ads or whatever, like YouTube. just go to YouTube because everybody goes to YouTube for something. Uh whether it's fitness advice, I've gone there for plenty of it and I've learned a lot. >> YouTube has redecorated and recrafted my whole home.
I'm very handy because of YouTube University. >> It's Yeah, it's it's it's huge. And there's every topic under the sun. It's the second biggest search engine in the world next to Google, but Google owns YouTube. One of my videos that I posted seven months ago just passed a h 100,000 views and um it's brought in like $2,000 something dollars in AdSense alone, but like another $2,000 something dollars from course sales that I have.
>> Um and that's just I haven't touched it. I mean I've replied to some comments, you know, but like right >> I made that seven months ago and it's making me money still and it keeps growing. So that's leverage right there. I built something once and it keeps working for me. I was able to go to Sweden earlier this year with my girlfriend and my mom.
And while I was away, I made I made like it was total about like just under $10,000 while I was gone. >> Nice. >> Um from digital product sales driven from YouTube with like affiliate marketing or courses and stuff. I made somewhere around like $3,000 something dollars. And then the rest a guy booked a call with me from one of my YouTube videos that I posted a while ago.
And uh he was he was watching my channel and he was already pre-sold on working with me. We got on it was pretty much just like >> does this make sense? Is this a good fit? >> Right. >> Yeah. Pretty much just a handshake deal and then boom, we start. And that was Jason actually. And then he made a grand in a couple weeks.
>> Yeah. That's a quick turnaround, too, which is what you always want as a coach. I want somebody to lose weight relatively quickly to like I feel a lot better >> in a healthy way for sure with weight loss. But uh yeah, of course. >> Um and I know you do that. But yeah, like that's that's the key is leverage.
So if you post like one good YouTube video a week and just keep doing it like it's gonna take some practice like yeah >> and be you're smart with it where you move those people from getting to discover you. That's your top of funnel. They're typing in stuff on YouTube. How do I create an ebook in Canva? How do I like uh get more fit? How do I lose body fat or get a better body composition or whatever it is? They discover you.
They build a relationship with you and then you make an offer to them to like book a call with you or join your email list. And as you build this email list, like I have thousands of people on my email list. And something I'm incorporating in my business now is just reaching out to those people privately.
I'm going to have my VA start the conversation, but then I'm going to carry it for the people who actually reply back. Um because not everybody's going to reply back, and that's okay. That's leverage. So >> that's I think the biggest thing. And even if you're running a business well right now, like incorporate YouTube.
Uh it is definitely different for them depending on the business, but like it could be time to create a mid-tier offer like a community or a course or something. But if you're like just getting started, like what's that thing that you're passionate about that you're good at? Um it could very well be tied to your current career and you could teach people how to do that and they'd pay you money.
Um and then yeah, start making content, getting more eyeballs. Like I I have people from YouTube who book calls with me or they buy a program or we chat and they're like, "Yeah, I found you on YouTube on like Kajjabi or this other thing and >> I watch your videos." >> Those videos. >> Yeah. Like I watch your videos. I watch uh I watch a bunch of them and I feel like I know you and I'm like I've never met you in my life.
>> So that's warm traffic. >> Yes. >> You know, and then that starts and trust. Yep. That's what the podcast here is for. if you're listening, I'm I'm slowly winning you over. [laughter] >> Yeah. And like Brian Brian's awesome. Like wealth of knowledge, especially when it comes to like fitness, body composition, like all that stuff.
I mean, even performance-based stuff, too. Like it's it's awesome. So that's the thing you have to focus on if you really are like, I'm crunched on time. YouTube is so powerful. Or it could be a podcast as well. Long form evergreen content because long form content builds a relationship.
If you're spending an hour listening to this podcast, you're building a relationship with Brian from listening to his episodes, but also me because I'm talking so much. And then um if you if you're like that James guy was cool or he said something cool and you go to my YouTube channel and you watch 10 videos, like you're spending a lot of time with me, >> but it's not actually me because it's like a clone of me and that's why it creates leverage and it's all relationship business when you're coaching people online.
But anybody can do it. I I interview people on my podcast who've monetized their knowledge in some way. Brian was on there and he shared a story of how he monetized his knowledge around fitness and health. It was a great episode. One of my favorite episodes was this woman who was supporting her family, not making crazy money, but she was teaching people how to knit socks online.
>> That's awesome. >> In a little course and community and she's supporting her whole family. I'm like, >> that's >> dude, if she can teach people how to knit socks, like you can teach people how to get fit or like start a business or >> do whatever it is, get better with relationships, you know, navigate a divorce.
Like there's so many things you go to pickle ball I've helped people with. Like it's crazy. So anyway, that's my long that's my long tangent. >> Excellent. Excellent. So you've talked a couple of stories. Maybe give us one good story. I I have a number of clients actually coming up. I think the my next released episode because these are already getting recorded.
But Drake, he was a grand slam client. This guy came to me screaming high blood pressure, 270 pounds. He's 29 years old. And the doctor said, "You're going on medicine ASAP." He's like, "Whoa, whoa, whoa, whoa." And this guy's a high performer. I mean he was making 250k uh a year and he was in a high seuite position and all this stuff and but it was killing him and he came in and we got his nutrition, got his fitness, got him organized, got him some community and this dude was a a grand slam.
He could literally text me today and I just would be have a big smile on my face. Drake, what's up man? and we've actually facetimed since he had reached his goal and stuff and you'll hear his story if you go back to episode it'll be 43 at this point and then you can listen in and and see how he did and what he did and what we did and this so it was a grand slam crazy amounts of life change he got married he quit his job he he literally sold his Mustang GT Shelby GT that he was cruising around in and because he was an F-150 guy and he
bought an F-150 within a week of us talking about it and he just felt so much better. Just wild things. But for for you and maybe give us a story to help inspire the the new person or maybe even blend into the the business owner, say Brian, the overworked entrepreneur solo juggling lots of kids.
Uh tell us a story that that creates some inspiration and like oh my gosh, I need to do something. >> Yeah. Um couple. So, one of them is this guy who his name was uh Justin. So, Justin Blackburn is his name. He is very successful now. Um, but I met him, funny enough, he reached out to me when he he was trying to do some research for this new consulting business that he was starting and I was like, "Yeah, dude.
I'd love to help you out." >> So, we sat on a little call and he's asking me questions about like what I do in my business and stuff and I'm just telling him what I do, helping people profit from their knowledge and stuff and he's like, >> "Hold on." I'm like, "I'm kind of interested in this.
" And I was like, "Yeah, dude. If I can help you out, like whatever." And um >> he so he's really good at sales and he used to work for Sunny Leonard Dooy, who's like a really big YouTube creator, um owns runs a multi-figure online business and she was like >> uh he was a sales rep for her and one of the top sales people.
So he was kind of starting his own thing helping like businesses with sales and stuff and he was just like really lost with it. So, uh, I helped him structure this offer and it was like 5K. Uh, but he we ended up getting him linked up with this company and the company was helping guys like fix their marriage basically and they were doing like $35,000 a month.
So, pretty solid. >> Yeah. Yeah. That's a pretty respectable It's respectable. >> Yeah. >> But Justin, I helped him with this this uh like offer that he created for them and he went in there and started working with them and he still works with this company today. He ended up from his own experience, like I can't take all the credit for this, but I did help him structure the offer.
>> Teamwork. Yeah. >> Get the thing. >> He helped that company go from $35,000 a month to having their first $1.2 million month. >> That's incredible. >> So, it's not it's not to like toot my horn and be like, I'm the best coach in the world or whatever, but like it just I hope that inspires you to be >> Yeah.
>> Yeah. You are more valuable than you can even understand. I think that's the big takeaway there. Justin's problem and where I was helpful for him was encouraging him to even do it because he thought about this isn't worth it. I nobody's going to pay me. >> Dude makes stupid money now. Like bonkers income and he still works with this one company and he pretty much just went through and like rebuilt their whole like um sales team >> sequences and team and >> the team the sequence like >> everything. Uh so it's like you you
second guess the value that you have if it's teaching people pick pickle ball or knitting socks or whatever it is. But in reality like there are so many people that need that help. You just have to show up and get out there and like educate people. Like this is why I love YouTube because people go to YouTube to learn things.
They want to learn how to get lean or build strength or whatever it is. And there's strategy that goes behind this. But like again with that woman, if she can teach people how to knit socks, like you have something inside of you that is valuable and people will pay you money for that. And that's why this is the coolest business in the world.
And like if you want to become a CrossFit athlete or you want to get really good at basketball or whatever it is that we all know like in you know like something that's makes sense to us like hockey or whatever, you join a team. You hire a coach who knows more about the game or has more experience than you. And then they teach you things that helps you shortcut and collapse the timeline.
And that's why this is so valuable. Brian knows so much about fitness. And if you're like, I'm stuck like his client. I can't lose this weight. You hire Brian. He helps you with the systems, the accountability, and all that stuff. And you get the result way faster than if you try to do it on your own.
So that's what I hope you get from Justin's story. Another woman is um another person is Mercedes. So Mercedes was a journalist for 15 years and she like had tons of friends and connections with like Business Insider and Forbes and that kind of stuff. And she wanted to start this business where she was helping entrepreneurs and business owners get featured in major media so they can grow their business.
And uh she had limitations around her her business or the the career that she was in where she couldn't really promote being this like publicist type of person while also working for this. So she had this like challenge of >> a conflict of interest. >> Yeah. Leaving her job was very scary. So she hired me. >> We're working together and she's like, I I feel like I need to leave my job.
I was like, that's totally a personal decision. I'm not going to tell you. You need to do it. Like, but if you feel that it's right for you and you know, like go for it if it's it's really a hindrance and maybe it's time. Um, she did it. Quit her job and in like three three months or so. Yeah, it was about three months realistically.
uh she made $35,000 right out of the gate with this expertise that she had. Again, >> she was leveraging the warm network that she has. So, it's like matching this thing that you have that's a skill that people would pay for. And like you have to make that compelling and people >> all too much make it too broad or vague.
Like, I'll help you feel better. I'm like, >> what? Like, >> Brian, like I'll help if you're over 40 and you need to lose weight because you're like past uh your testosterone starting to drop. Like that's a huge challenge for people and you can help. >> Overwhelmed with kids, struggling family, work responsibilities, your belly hangs over your buckle now and you don't want to ever take your shirt off.
>> And you have a lot of responsibilities in your everyday life, but no time to actually deal with them for you. >> Yeah. That's a huge problem that a lot of guys face, you know, and then they're trying to figure out how to solve that to be make a better impression on their their friends, their family, like their kids, you know, to be like, I don't want to be >> just themselves when they look in the mirror and they're naked and they're like, okay, this actually looks good.
>> Yeah. Yeah. No, it's huge. So like it it's about finding that thing that you are very good at that matches what people would actually pay for and then just like creating content around that, reaching out to the people about it and solving the problem cuz when you get that person that you know you can help and you have somebody you know can help them.
It's just like finding more of those people and it takes work but with YouTube and different tools we can have leverage. Uh and I think that that's the biggest thing and that's what I've been able to help my clients do. So I have more stories but I'll leave it there. >> Yeah. So let's talk about as we start to wrap, but what is end up a general timeline because you've been doing this for quite a while.
What would you say is the general timeline for someone to experience some of these transitions and from say the new person and then the more experienced? So for me in what I do, if I'm working with someone, my goal is in the call to rise program. It's a 100 day challenge. My goal is to get you lose 20 plus pounds.
I just had three guys graduate. They all lost 30 each and they all did it subtly different, which is cool because they didn't all just do this cookie cutter thing. That's where a coach comes in. And you maximize the strengths and weaknesses of what this person can or can't do or what their circumstances are so that they thrive and they can be consistent at doing simple things like eating healthier food and moving their body and drinking water, getting sleep.
These are the basics of of this. But moving them through like Yeah. But if you have 50 pounds, let's do some quick math. That's going to take you one pound a week or maybe two pounds a week. So you're looking at 25 to 50 weeks worth of effort. And you might take this whole year, all of 2026 to realistically lose 50 lbs and have a lifestyle that is sustained so you never ever have to do it again.
And you have to just be okay with it taking you. But also, if you average male is 76 and you make it there when you're 40, you still have half your life to go and it's worth the time invested in the effort and the energy to learn the skills and the habits and behaviors and things that create this longevity for you and to spend the rest of your life looking damn good.
So for for you uh what's it some time frames just to give people some perspective on some of these efforts because now you have created a lot of systems and processes that you are now being able to see the fruits of thy labor and a lot of people don't necessarily see that per se in the beginning. Yeah.
I mean, you know, the short answer I would say is 3 to 6 months is where I see people getting really good results working with me and that's like how long my programs usually are. >> Um, because I understand at this point that it takes about that long for people. That doesn't mean that like it's going to take three or six months for you to start seeing some income.
See the difference between what I do. [laughter] >> Well, totally. I mean, you know, Justin, for example, >> 30 something,000, >> he had and he already spent years developing that skill set. >> Yep. >> So, that's the difference. And for you and me, what's different is that people pay for results. And that's not different. Everybody has something.
You want to pay for You don't pay for like how many calls do I get and all that stuff. You pay for I want this outcome. I want to be the 40-year-old who's freaking fit and you can see a six-pack or like I have good body composition or I have lower A1C or whatever it is. Um, but the thing with you is like in order to get that result with the 50 lb person like [clears throat] you can't rush it.
Like you can do things to make it happen faster, but like >> right >> if you do you'll probably cut it in a sense, but yeah. But we're not >> the silliest one thing the silliest, hey, you want to lose a bunch of weight, cut your leg off. You'll lose a lot of weight real quick. Not quite the outcome you want. [laughter] >> Yeah.
So, for me, like I I mean, you can tap into to one audience and then that can lead to like a hu like $50,000 in a month or something like Mercedes, you know, she made 35 grand in like a couple months, which is awesome for like >> being very like pretty new to like actually doing the thing. >> She How long did she work in her career first? >> 15 15 years.
>> Okay. So, she already had a strong warm network that she was able to watch out for and then totally go through. So yeah, totally. That makes a lot. >> But then there's there's also Jason who like he's a musician and now he's teaching people how to trade futures and he's nowhere on the footprint about being a futures expert, but he has the expertise and in a couple weeks he made $8,000, you know, but he and quite frankly he kind of backed off because he did well and that was a mental shift that I told him. I was like, "Jason, why
did you stop?" And he's like, "Well, it was I had a good result, you know, and I was I made my investment back or whatever." And I was just like, dude, like >> don't stop, you know? So, like >> 3 to 6 months is like the realistic time frame. And it just depends on where people are.
If people already have like a really solid business and know exactly who they help, they have proof, they have testimonials and stuff like and they want to start a YouTube channel, like those people can tend to grow way faster than someone who's like, I know nothing. I have barely even know who I want to help. I've never done any of this before.
Like, >> right, >> that's totally different. And like I wouldn't even say get into this if you've never done it before. Like you people want to learn from experts. Like when you watch a YouTube video and you're trying to learn how to lose weight, like is the dude fit? >> Is the guy you're learning from like fit and healthy? Um >> has he communicate the idea in an easy to understand way? >> Totally.
So yeah, there's a lot of factors into it. And to your point, too, like I'm really big on skill sets. a six-month coaching program. It doesn't mean it's going to take you six months or more to make money. We can make you money way faster in the first 30 to 60 days. Um, but it's it's me teaching you about how to create content better.
It's me teaching you about how to think about writing copy and landing pages and like all the skills that go under the marketing and stuff that are going to serve you well into your future. I'm just a big fan and I imagine for you too like I want you to be a more competent business owner just like you want me to be a more competent individual when it comes to my health.
Like I don't want to I don't want you to rely on me to always be there to give you feedback even though that's really valuable and helpful. It's like I worked with James. He totally changed my life. I've had people be like I didn't make money working with all these people. I hired James. He's the first coach I've ever worked with or actually made money.
>> He's the best coach I've ever had. like and I've had >> makes you feel good too. [laughter] >> It's awesome. It's epic, you know, and like that's that's a big reason why we do it. But um >> yeah, it it results vary. It depends on effort for the person. The people who really commit and put themselves into it, they end up getting really good results for me in, you know, three to six months or even less. Yep.
Usually less and then it compounds, but then you figure out other things that you need to learn and understand. And that's just the evolution of of change, right? It's always life's going to change and you better [snorts] keep up with it or you will be left behind. You'll feel like you're 80 when you're 40 and it's like, "Ah, what is this thing in my hand? Oh, it's a cell phone.
What is a [laughter] It's not going to work very well for you." >> Well, let's wrap up. This has been awesome. James takes care of himself. And now because he he takes care of himself, he can take care of other people. And that's really important. If you're not taking care of yourself, you're already missing the boat.
You're not as productive at work. You're definitely not connected to your family or your kids. And even the very key thing that James started off with is showing up for those that are most important for you and being that leader. and health is a very strong first step. That's why I wanted to bring James on.
So, how would you tie these together to wrap us up here? What are some parting advice way things to think about for for the guys listening in? Um, I have a fortune cookie on my um on my computer right now and I don't have the cookie. I have the the the tag from the cookie. Um, but I was shocked when I opened it and I was like, that is freaking awesome.
And it says, "A calm sea does not make a skilled sailor." >> And I think that that's like the coolest fortune cookie ever. Um, life gets freaking hard. There are days where you wake up and you don't want to show up and try and keep going in your business if you've had failed launches or everybody's saying no or u you just are like I don't want to go work out today because it's freaking hard.
Like I get it, you know, and if you want to be that example for your family, for yourself, um for the people you care about, and hold yourself to a higher standard, like you have to understand that it's not going to be easy no matter what you do. You're going to have great days, you're going to have hard days.
Um Charlie Chaplan said, "The best thing about bad days is that good days are right around the corner." So, if you stay the course, uh, you know, in the in the midst of a crazy ocean, eventually it's going to calm down and then it's going to be nice and beautiful and calm as as like glass, you know, and there's days like that and there's days where it's hard.
It's just about showing up every day. If if it's worth it, if the juice is worth the squeeze, then don't stop. Just keep doing it. And I think that that's like the biggest thing I can give you. Um, excel in your health, in your relationships, in your career. That's what I want to see more of. Like even before I got into this as a life coach, I was like, I want it to be normal where you go into the grocery store and you bump into that person from high school and like you and them are fit, you're healthy, you're happy, you're in a
relationship that you're proud of. Uh you're doing a career or running a business or doing some kind of way of money that you make and uh you enjoy it. You're not just doing it like going through the motions. It's like I really love my life and I take care of myself and I I love the people in my life and I think that I wish that that was normal but unfortunately it's not >> and the only way it's going to get there is if you go through the sea and remember that a com does not make a skil a skilled sailor.
>> Beautiful. Beautiful. Where can we find you James? >> Yeah just go to Google and type in profit your knowledge and I will pop up. Um, if you guys want to learn more about, you know, kind of what I do, spend more time with me, that's where my YouTube channel is there. Uh, you can check out the blog cuz I repost the YouTube videos on there on my website, too.
Uh, and if you are like, I really want to take this thing that I'm passionate about and turn it into an online business. Uh, we have a master class on the website, too. Uh it's going to walk you through how to create like if you want to create digital products specifically. Um you can go there, show you how to create a good product, create a sales system, and then uh how to drive traffic to it passively and um basically make this like beautiful little ecosystem if you will.
>> Yep. >> Yep. Um so you can get that at the website or go to profityounowledge.commasterclass. Uh and that's that's it. That's it. Awesome. Well, James, thank you so much. He happily accepted which is great. uh I'd been wearing on them as well. Every time I see him post in in the Neita guest Facebook group, you're like, "This dude's awesome.
" Just throwing you a bone to make it easier for people to want to reach out to your show. I've been doing it for months. >> Yep. You're the man. >> But so I appreciate our relationship and our conversation today and I hope that the listeners did too. You can go check out James if you are interested in doing something beyond maybe what you do dayto-day or to facilitate further opportunities for yourself by profiting from your knowledge.
And if you want to hang out with Brian, I have the call to rise 100 day fat loss challenge. 20 plus pounds money back guarantee. You're going to be working with me as you're at the helm, the the leader. You got a brotherhood of guys that are going through it as well. a bunch of other similar situations that you are experiencing and you guys will level up together with food, nutrition, uh your identity, your mindset.
A lot of things are going to change just because you decided that you need to take better care of yourself. That's the calltorise.com. Wrapping up with this episode 52. Thanks so much. See you in the next one. All right.