The CEO Coach Who Signed Up for an Ironman the Day After His First Triathlon

Dusty Holcomb is an executive coach. He works with CEOs and leaders through major turning points in their business and their lives.

Dusty spots patterns fast. That skill helps leaders create next-level performance.

The Triathlon That Started It All

Dusty got tired of the gym about 17 years ago. He tried a sprint triathlon instead and loved it.

The next day he signed up for an Ironman.

He admits it was not the wisest decision. An Ironman takes about a year of training to prepare for from scratch.

Success Today, Not Just Race Day

Dusty coaches himself the same way he coaches CEOs. Success on race day depends on the work you do today.

A year out feels far away. That distance can trick you into waiting.

Dusty breaks the year down into the work in front of him right now.

Decide In Advance

Dusty works 80-hour weeks when he lets himself. He has to take care of his body and mind, plus his family and his faith. That balance keeps him good at his job.

He decides in advance what matters most each week. Then he gives himself permission to say yes and no.

Pulling Your Future Self Forward

Brian shared his own version of this idea on the show.

He pictures himself 5 years from now. Then he throws a lasso around that version of himself and starts pulling him closer today.

Even Dusty has a coach. Growth does not stop once you reach the top.

What This Means For You

You do not have to wait for permission to become your future self.

Decide what matters this week. Then build your training the same way Dusty built his Ironman plan, one day at a time.

Common Questions From This Episode

Who is Dusty Holcomb?

He is an executive coach who works with CEOs and leaders through major turning points.

What made Dusty sign up for an Ironman?

He tried a sprint triathlon, loved it and signed up for an Ironman the very next day.

What does Dusty mean by deciding in advance?

He decides what matters most each week. Then he gives himself permission to say yes and no.

What is Brian's future self exercise?

He pictures himself 5 years from now, then pulls that version of himself closer today.

Does an executive coach need his own coach?

Yes. Dusty has a coach of his own to keep improving.

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