Rion Westfall

Rion Westfall's son walked up to the pole vault bar telling himself he would only clear 7 feet again. His dad reminded him that the body cannot tell the difference between a joke and a fact. So the boy and his teammate started repeating we're going to get 8 instead. Both of them cleared 8 feet that night, a personal record for each. (What are you telling yourself before the moments that matter most? See how Rion's Own Your Revenue process trains that mindset at www.537bd.com.) Coach Brian sits...